Michelle Yancey

Account Director

Great stories have the ability to change culture

To me, that statement is the ultimate truth. I’m passionate about telling great stories and creating visual content that enables customers to engage with brands in new ways. Prior to joining Centerline, I held various jobs in the entertainment industry working alongside “A-list” talent on commercials, TV shows and films. After long days on set and even longer nights in the edit bay, I needed a new challenge. Enter Centerline. Now I have the privilege of working in partnership with clients to solve unique marketing challenges in an ever-evolving digital landscape.

I love the challenge of creating content that reaches the right audience at the right time. My enthusiasm for communicating through digital channels is the drive that pushes me as I strive to deliver quality and professionalism to every job.

Hometown

Lake Zurich, Ill.

Biggest Influence

My parents (queue the waterworks.)

Triangle Go-To Spot

I’m a diehard Carolina Tar Heel, so I really love catching a quick meal at the Mediterranean deli on Franklin Street and then going to pretty much any event on the UNC Chapel Hill campus.

Proudest Career Moment

Making it into the end credits for one of my first feature films, The Sisterhood of the Traveling Pants 2.

Favorite Centerline Work

Lowes' Blogger vs. Builder Grade campaign, IBM Engines of Progress video series

Michelle's Insights

Tools We Use: Evernote