Tami Gaythwaite

Chief Operating Officer

There are a lot of misconceptions about what we do in this industry

…and I attribute most of them to Mad Men. But to me it’s all about watching ideas grow and develop, and ultimately using those ideas to solve clients’ communication challenges. I started out on the creative side of those challenges — writing, editing, motion graphic design and multimedia production. This experience helps me see both the creative and business sides of projects, so our team can guide them from budget and workflow through execution.

A big part of my job today is building marketing solutions and driving strategic growth through client partnerships. At Centerline, we believe the most important thing to maintaining these relationships is listening, so that together we can uncover effective solutions.

Hometown

Rocky Mount, N.C.

Biggest Influence

My father, who taught me self-reliance. My mother, who taught me compassion and a love of design. My children, who are teaching me patience and showing me how love is limitless. My 3rd grade teacher, Ms. May, who introduced me to Shakespeare and the joy of reading. My childhood piano teacher, Ms. Biggs, who taught me the love of music.

Triangle Go-To Spot

Sitti, CGrace, Marbles (with kids), NC Symphony

Proudest Career Moment

Co-producing and editing documentary on the sit-ins in Greensboro, NC. The stories were fascinating and humbling.

Favorite Centerline Work

Love so many of them! From large scale global client campaigns to local non-profit promotional videos, I love seeing how the many talents here scale, shift and shape to the need.