By knitting together character design with an informed narrative, Centerline added a storyteller’s finesse to Eaton’s value proposition for an unforgettable result. The character-driven animations created a unique voice, translating complex concepts into an informed but entertaining presentation.
To help tell the story of their solutions in a highly visual way, the leading machine-to-machine (M2M) technology provider looked to its agency partner, Centerline.
Picture a particularly wonderful set of Russian nesting dolls. Now take that concept and imagine your GPS…inside this ornate piece of technology is a smaller but equally intricate and powerful piece of technology. Telit technology. A tiny chip that powers the wireless transmission of machine-to-machine (M2M) communication, present in so many of the amazing machines… Read more »
It was amazing to see our latest spot for our good friends at CEI air during half time of Super Bowl XLVIII. Perhaps more amazing is all the time and talent that was poured into the project to make it happen. You can see both the final spot and visual effects breakdown here.Read More »
When you’re an expert, detailed information is part of your diet. Yet when we attempt to share our expert insights with others, doing so with clarity is often a challenge. This month we will take a look at the power of abstraction in animation, and the simple idea that less is more.Read More »
Reading will always have its place as the primary way we digest textual details. But adding a sprinkle of interactivity can find the engagement sweet spot between a full-blown interactive and a typical read-only webpage – drawing users in with gentle, intuitive possibility.Read More »