By knitting together character design with an informed narrative, Centerline added a storyteller’s finesse to Eaton’s value proposition for an unforgettable result. The character-driven animations created a unique voice, translating complex concepts into an informed but entertaining presentation.
To help tell the story of their solutions in a highly visual way, the leading machine-to-machine (M2M) technology provider looked to its agency partner, Centerline.
CEI: The Digital Office
CEI asked Centerline to develop their public image to increase brand recognition and, ultimately, drive sales. Knowing a brand is only as good as its value statement, we took a holistic snapshot of CEI’s office solutions and packaged them into a clear and repeatable tagline: “Transform Your Business.”
Centerliners continually prove their creativity in the work for our clients, as they fuse together thinking and making. But when you turn a creative task into a competitive one…the results are remarkably imaginative. Each quarter, Centerline hosts a contest open to all employees – designer or not. In no fewer than 6 seconds and no… Read more »
The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the livestream event. The campaign, which included zIQ animations, Engines of Progress videos, Master the Mainframe World Championship Competition and an anniversary site on IBM.com among others,… Read more »
It was amazing to see our latest spot for our good friends at CEI air during half time of Super Bowl XLVIII. Perhaps more amazing is all the time and talent that was poured into the project to make it happen. You can see both the final spot and visual effects breakdown here.Read More »
When you’re an expert, detailed information is part of your diet. Yet when we attempt to share our expert insights with others, doing so with clarity is often a challenge. This month we will take a look at the power of abstraction in animation, and the simple idea that less is more.Read More »
In a traditional painting there is a visual hierarchy that, when employed properly, will lead the viewer through the piece. The same goes for web design, graphic design, architecture and more. This months post will focus on flow. In all aspects of art and design, flow is an important element to be considered.Read More »
There is so much amazing work out there right now it is hard just to pick three pieces to show you all. Our pieces this month range from the minimal to the intricate in order to show how choosing the right method is just as important as the message. Let’s go.Read More »
Its so easy to get caught up in the day to day, that often it’s hard to take a moment and look at what is going on around you. Yet it is important that we come up for air every so often… and were here to help. So lets take a moment to dust of those creative cobwebs, and take a look at the work that inspires us (and hopefully you too.) Enjoy!