The dating landscape can be rough. More often than not, you will come across dates that are not as great as the romantic comedies have made them out to be. Unfortunately, the social media marketing landscape is not much better. Competition is fierce and it can be hard to keep up at times. Just like… Read more »
At Centerline, musical authenticity is a key component of quality content. For the IBM Customer Reference with Siam Commercial Bank, we wanted to incorporate a style of traditional Thai music that would be symbolic of the region while staying true to the IBM brand.Read More »
There’s a lot of talk these days about brands and authenticity. Part of me understands why this conversation is necessary. A bigger part of me thinks “brand authenticity” has been overblown into a trendy idea, as if someone had an Aha! moment and decided being genuine was a clever way to get people to like them. But authenticity isn’t an idea or a skill or a tactic. It’s an expectation. How well a brand meets this expectation will determine its success.