Tag: Casual Game
Marketing Games: Cracking the Rewards Shell
All the increasingly common game-based “rewards” aren’t rewards at all. At least, not for the consumer. They’re benchmarks of brand loyalty for your company, keeping score of how much time, money, and marketing data your customers have given you. But that doesn't mean games don't work and aren't worth it.
VW launches the 2010 GTI…to some. Can über-targeting pay off?
I found this Autoblog article about an iPhone game featuring the new VW GTI, and was stoked. I’ve been a fan of the GTI since it’s inception. But since I just bought a Jetta, it wasn’t like I was going to be trading for the new GTI any time soon…so I was equally excited that […]