Tag: Content Marketing
Centerline Lightning Talks
“Centerline is full of a lot of really smart people doing a lot of interesting things, but when you’re in the thick of it, it can be really difficult to remember just how many people it takes to push a project across the finish line. The goal of Lightning Talks, which are five minute talks, […]
Iterative Persona Building: A Conversation with Andrea Fryrear and John Lane
This article first appeared in the October 2016 issue of Chief Content Officer Magazine and is a guest post by Andrea Fryrear. Fryrear is a content strategist and the editor in chief of TheAgileMarketer.net. She tweets about content and agility @andreafryrear. Creating Adaptable Personas Most marketers are familiar with the basics of defining marketing personas to […]
Centerliners on 2016 Trends and 2017 Predictions
It’s that time of year! A time to reflect on things that happened and a time to look ahead to what will come in the future. In case you missed it, we recently shared our take on Unruly’s Top Viral Ads of 2016 and a look back at our Top 5 Projects of 2016. We’ll […]
The MarTech Transformation: Notes from INBOUND 16.
In a session at INBOUND 16 , Sheldon Monteiro (CTO of SapientNitro) focused on seven key business activities that must be reinvented in order to successfully market for “today.” It was a deeply engaging exploration that went beyond just listing big picture trends; it delved into the “why” behind the trends. And it went as far […]
What Are the Traits of Quality Content?
It’s back: the great debate between quality versus quantity when it comes to content. Orbit Media’s Annual Blogger Survey reintroduced the struggle to find the perfect balance, which begs the question — what actually makes content quality? John Lane takes a look. Originally published March 29, 2016. Experts in the marketing space continually list “quality […]
Personas for Marketing: Worthwhile or Waste of Time?
I gave a talk about content, context and connections earlier this month at the American Marketing Association Annual Conference, and I concentrated quite a bit on creating better understanding of audience through a rapid and iterative persona building process. We’re finding that most persona building leads to an understanding of an audience that doesn’t really […]
Storytelling vs. Noise
As consumers, we live in a society plastered with zany billboards and over-the-top posters – all desperately fighting for our attention. But we've adapted. We've learned to tune out the noise. So how do advertisers hope to rise above the rest and reel us in? It's simple. They just have to give us something worth noticing. And they can do that with the power of story.
Deconstruct: Content Marketing vs. Inbound Marketing
This year – #humblebrag #ICYMI – Centerline Digital was a finalist for Content Marketing Agency of the Year. I learned what content marketing is mostly through experience working on different client work and participating in agency discussions. But then I started learning about inbound marketing. At Centerline Digital, we use HubSpot – the creators and […]
Starbucks Steps Into Content Creation with Upstanders
It’s been about a month since Starbucks launched Upstanders, an “original collection of short stories, films and podcasts sharing the experiences of Upstanders – ordinary people doing extraordinary things to create positive change in their communities.” My initial reaction to this launch? It went a little something like this – “OK Starbucks. Whatever. You’re a […]