The buyer’s journey, often called a funnel, is a powerful construct to help you understand the stages of buying customers in your industry go through. But rigidly applying content—meaning the details of information within each article, video, infographic, experience, etc. that you put out into the world—to specific stages within buyer’s journey will only lead… Read more »
My colleague and I attended the 2016 CMO Exchange, an intimate conference with marketing leaders and sponsors from a variety of industries. Some common pain points bubbled up during conversation and throughout the speaker presentations. Marketers are in a windstorm of change, created by customer behavior, competitors, internal politics, rapid technology adoption, data sprawl and… Read more »
If you work at an agency, then you use some sort of project management system. You probably complain about it a lot as well, because if you’re working in something as much as you’re working in that system, there are going to be functions you love, and functions that drive you crazy. “Oh…Workamajig, ugh…” is… Read more »
The first business trip of my professional career was back in the spring of 2001. I was one year on the job for an advertising agency in Stamford, Conn., just 40 miles northeast of New York City. The agency’s signature account was Slim Jim, the beef jerky meat stick that successfully symbolized rebellion for the… Read more »
It’s shocking how many times you’ll be on a brand website, or news website, or within a forum on LinkedIn in which there seems to be no consideration of topic taken into account. Posts or pages — or even two pieces of content on the same page! — feel like a series of non sequiturs. Become more context aware for better content marketing by thinking about context as a hierarchy. Context of topic, of specific details of related content, of use, and of user.
“See the moments you care about first,” is the reasoning behind Instagram’s switch to an algorithmic model. But…I thought I already was seeing the moments I care about first? You know, by following people I care about, and seeing their posts as they post them. So, what exactly is Instagram doing? They’re using an algorithm to… Read more »
InVision is a prototyping and collaboration tool. I’m lucky enough to have had the opportunity to use it over the past four years, and it has grown quite a bit during that time. Whether you’re a designer, a project manager, or a project stakeholder, you’ll find value in InVision. We’ve been using the Enterprise edition… Read more »
The speed of change in marketplaces—the ever-expanding mix of channels in which people can find information and guidance about products and offerings they need—is growing exponentially. And that speed is making traditional marketing plans useless, as they are out of date before acted on. So marketers are trying to become more agile in their marketing;… Read more »
*[Disclaimer: Evernote was used in the creation of this post] It doesn’t get much more personal than your notebook. You know the one – it’s full of client notes, to-do lists, creative ideas, sketches, and pretty much everything else you might need during the course of your day. But no matter how much you love… Read more »
To be able to enact a content marketing strategy that continuously wins with your audience, you need to always be up-to-date on industry trends. Here are four must-read articles that will help you step up your content marketing efforts and more effectively reach your audience: 7 Ways to Score with Content Marketing – Your content… Read more »
On the first Thursday of every month, we host a Content Marketing Special Interest Group (SIG) discussion for the Triangle AMA. This month, the topic was about whether the “paid, owned, earned (& shared)” model is still relevant for brands when thinking about how their message is disseminated. It’s a topic we’ve been thinking about… Read more »
We’ve all lived it, both at home and at work. We know getting started is always the hardest part. That’s why we created the Content Planning Jumpstart Guide. This guide will help you plan content in support of your marketing goals by thinking through the necessary planning to get the most out of your investment in content creation.
The holiday season is in full swing. But remember when planning your party (or campaign): the success of any event is determined not right after the invitations are sent out, but once you see how many people actually show up and witness first hand the great time being had by all.Read More »