To be able to enact a content marketing strategy that continuously wins with your audience, you need to always be up-to-date on industry trends. Here are four must-read articles that will help you step up your content marketing efforts and more effectively reach your audience: 7 Ways to Score with Content Marketing – Your content… Read more »
On the first Thursday of every month, we host a Content Marketing Special Interest Group (SIG) discussion for the Triangle AMA. This month, the topic was about whether the “paid, owned, earned (& shared)” model is still relevant for brands when thinking about how their message is disseminated. It’s a topic we’ve been thinking about… Read more »
We’ve all lived it, both at home and at work. We know getting started is always the hardest part. That’s why we created the Content Planning Jumpstart Guide. This guide will help you plan content in support of your marketing goals by thinking through the necessary planning to get the most out of your investment in content creation.
The holiday season is in full swing. But remember when planning your party (or campaign): the success of any event is determined not right after the invitations are sent out, but once you see how many people actually show up and witness first hand the great time being had by all.Read More »