With the rise of platforms like Tumblr, Pinterest and Zite, “content curation” is a hot topic. And the process of finding, organizing and sharing “like” information from myriad sources is being adapted by marketers in an attempt to capture interest around a topic or harness the power of crowd-sourced information. I had a chance to talk with Kristina Halvorson and our own John Lane about how corporations are employing content curation and whether or not it’s an effective content marketing tactic.
New content marketing channels are sprouting like weeds… or wildflowers. But it’s often hard to know which one they will be when the first start emerging. In this installment of the Centerline Sessions, I had a chance to talk with Joe Pulizzi (Founder of Content Marketing Institute) and our own John Lane (Vice President, Strategy and Creative) about new digital content channels, how you might be able to divine the best channels for your audience, and the inventive ways marketers are already using the new mediums.
I planned on writing this post a couple months ago… it was the day I heard Yahoo was shutting down Delicious. News came last week, though, that Delicious was granted a stay of execution, thanks to YouTube founders Chad Hurley and Steve Chen. Now, “stay of execution” was specific wording because, while I’ve given the necessary authorization to move my bookmarks to AVOS, no one really knows what will happen to it after that. But I hope it’s a long, long life. And here’s why…
Delicious is not so much a bookmarking tool (or even social bookmarking tool) as it is an incredible tool for content curation.