Are Your Users Engaging With Your Content?
No matter what type of content you create – video, text, images, gifs – your end goal is to have engagement with your audience. You want them to play that video, click the link in the text, open up the image in a full view, or share your gif with the world. But how do […]
Get to the point — and 2 more journalism tips for content creation
The first business trip of my professional career was back in the spring of 2001. I was one year on the job for an advertising agency in Stamford, Conn., just 40 miles northeast of New York City. The agency’s signature account was Slim Jim, the beef jerky meat stick that successfully symbolized rebellion for the […]
Mo Thoughts…Lessons Learned from Internet Influencers
TIME magazine recently released their second annual list of the 30 Most Influential People on the Internet. The people on this list are clearly doing something right – they know how to capture people’s attention, keep them engaged, and make an impact – sound familiar? Yep, these are all things brands are trying to accomplish. […]
Maximizing Value and Consistency of Experiences with Design Systems
It goes without saying that experience is the new competitive advantage. But what isn’t so apparent is the ways in which you can construct a consistent framework for these experiences. With modern web design and development processes rapidly evolving, frameworks like Bootstrap and Foundation are highlighting the value in creating powerful systems of digital components […]
Quality Content: It’s All in the Mix
As marketers, it’s important to look at each piece of content that we put out into the world as another first impression. Every piece should act as a stepping-stone toward building brand loyalty and earning new customers. Using shortcuts and “OK” content only takes companies further away from their goals and puts them at risk for making a bad impression with new and existing clients.
Doubt is Better Than Certainty
The designer Milton Glaser is an advocate for inquiring about meaning, and encourages us to be mindful of slipping into surface-deep observations and assumptions. Designers, writers and marketers (or any creator, really) should embrace doubt. Welcome it. Because certainty leads to stagnation. Doubt leads to iteration.
The Power of Music in Storytelling
The best stories engage all of the senses. The more senses that are stimulated, the more people will not only relate to your story, but be moved by it. The ultimate achievement is that people recall your message as an idea of their own, rather than something that they heard. But in order to trigger this type of reaction, you can’t simply focus on visually presenting the facts, figures and product features; you have to create a deeper connection.
The Value of Invisible Data
There’s much we can learn about user behavior by looking at voids in data. I call this “invisible data.” Gleaning value from invisible data requires a slight yet pivotal lens adjustment. It’s less about what people did, and more about what they didn’t do. The absence of evidence is evidence.