InVision is a prototyping and collaboration tool. I’m lucky enough to have had the opportunity to use it over the past four years, and it has grown quite a bit during that time. Whether you’re a designer, a project manager, or a project stakeholder, you’ll find value in InVision. We’ve been using the Enterprise edition… Read more »
Act I Like the majority of UX designers in the world, I never daydreamed of becoming a UX designer when I was a little girl. Before I was hooked on user experience, I was hooked on theatre, and wanted nothing more than to be an actress. Theatre stuck with me through high school and I… Read more »
I believe that experience designers should use the power of art to make digital experiences more compelling. You might think, “well, that’s great but I’m not an artist. I can’t draw or perform music or dance or act. How am I supposed to use art in my designs?” To be completely honest, I don’t know exactly, because everyone is different. Everyone will have a different process — or perhaps no process at all — for creating a sense of artistic expression in digital content, whether it be through visual, auditory, interactive or narrative devices. What I have come up with, though, are three points to help you discover your own approach.
When designing, regardless of whether the thing you’re creating is an interface or a physical product or a piece of content, it’s important to dive deep into the problem you’re trying to solve with your design. Develop a thorough understanding of the problem through rigorous research on how people react to it, how people are currently solving it, different people’s understanding of it, and the context surrounding it.
This UX workshop activity called “Missions, Mindframes and Methods” is designed to help stakeholders consider the goals and mindsets of end users.Read More »
We’ve long used our understanding of physical space to guide our comprehension of the digital world. Our language, and more and more our designs, are manifestations of this understanding. But what does the merge of physical and digital experience mean for UX? How do we approach design for an integrated, unfamiliar world?Read More »
The designer Milton Glaser is an advocate for inquiring about meaning, and encourages us to be mindful of slipping into surface-deep observations and assumptions. Designers, writers and marketers (or any creator, really) should embrace doubt. Welcome it. Because certainty leads to stagnation. Doubt leads to iteration.Read More »
There’s much we can learn about user behavior by looking at voids in data. I call this “invisible data.” Gleaning value from invisible data requires a slight yet pivotal lens adjustment. It’s less about what people did, and more about what they didn’t do. The absence of evidence is evidence.Read More »
Within any relatively young area of study, the boundaries, patterns and development of that field are frequent discussion topics. In this edition of Centerline Sessions, Cennydd Bowles of Twitter and our own Kate Williamson exchange ideas on the current state of user experience and its future direction.Read More »
Here at Centerline we believe in sharing things that inspire us. Inspirations foster insights that help develop quality work. But rather than hoard this pool of inspiration we decided to share it with the world, and start a new conversation. Not only is inspiration relevant to creativity, but it’s also important to know what makes something good. Hopefully you will find the work as inspiring as we do. Enjoy!
As UX professionals, it is our obligation to serve users and to put others first, above our own bottom line. By providing the best user experiences, we gain trust over time, making honest UX both an ethical practice and a sustainable business plan.Read More »
User experience speaks louder than words.
While honest UX gains trust and long-term loyalty, deliberately tricky tactics send a message that a company doesn’t value its users. What does Amazon’s checkout process say about their opinion of shoppers?Read More »
More people are realizing the importance of UX and giving it consideration during their design processes. They’re trying out various methods as supplements for content planning, and their eagerness to be less rigid and publicly resolute is reflective of the fact that UX designers aren’t robots following a process “recipe.” So methods such as sketching and wireframing haven’t replaced IA. Rather, they are two useful tools in a toolbox of many for problem-solving and expression.