Today the IBM LinuxONE penguins march on Wired.com, representing a first-of-its-kind brand takeover for IBM, and a massive strategic and creative undertaking by Centerline. IBM and Centerline worked closely together over a period of nearly two months to take full advantage of the WIRED partnership, which featured a custom takeover experience including a bespoke branded environment, as… Read more »
IBM | LinuxONE
To reach the passionate audience of Linux-loyalists—and to show its own commitment to furthering the open, collaborative Linux community—IBM developed IBM LinuxONE, a Linux-only mainframe that combines hardware, software and services solutions. IBM partnered with Centerline to help successfully position and launch the new systems, the IBM LinuxONE brand and associated offerings.
The IBM LinuxOne launch was an incredible partnership with IBM and a team-spanning effort across Centerline that included strategists, project managers, designers, animators, editors, composers and writers to get an astounding amount of work done on an aggressive time table. We worked together in an agile, collaborative fashion, and ultimately our hard work enabled IBM… Read more »
Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local conference. IBM Cloud POV Event Video This piece kicked off IBM InterConnect, the premier cloud and mobile conference, and… Read more »
Check out these two projects completed for IBM. The first, a piece that speaks to developers to address an important issue. The second, an internal piece that pushes the boundary on delivering corporate communication to increase information retention. IBM Mobile & Dynamic Analyzer Multimedia Animation This video uses unique character animation to illustrate how IBM… Read more »
The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the livestream event. The campaign, which included zIQ animations, Engines of Progress videos, Master the Mainframe World Championship Competition and an anniversary site on IBM.com among others,… Read more »
Centerline is proud to announce that our work won multiple MarCom Awards. Our innovative content for three clients has received one Platinum Award and two Gold Awards. The MarCom Awards recognize individuals and companies across the world for their incredible marketing and communication work and receive about 5,000 entries each year. The Vitamin T Power… Read more »
Things have been full speed ahead at Centerline these days, so we wanted to share with you some of the projects we’ve recently completed. GE Rail Interactive What began as a sales enablement tool has become something much more than that. This interactive is also being used as an educational awareness piece and a lead… Read more »
According to the Content Marketing Institute and Marketing Profs, 61% of B2B marketers use webcasts, and rank them among the top three most effective content marketing tactics (2013 B2B Content Marketing Report). Webcasts are used by marketers to influence each stage of the buying process, and can be particularly effective when businesses are trying to… Read more »
The 2013 Content Marketing Awards, presented by the Content Marketing Institute, recognized Centerline Digital with three awards this year. The competitive awards program is the largest in North America to recognize those who create content for organizations. With 800+ entries received, we are truly honored to receive recognition for our work.Read More »
Centerline Digital was announced as a winner for three bronze awards in the 34th Annual Telly Awards. The Telly Awards has a mission to honor the very best in film and video. And with nearly 13,000 entries from all 50 states and numerous countries, we are truly honored to have our work recognized.Read More »
At Centerline, musical authenticity is a key component of quality content. For the IBM Customer Reference with Siam Commercial Bank, we wanted to incorporate a style of traditional Thai music that would be symbolic of the region while staying true to the IBM brand.Read More »
CityOne is much like Sim City, only the problems are scarily real, ranging among energy, water, banking, and retail. So, for example, one day you might get hit by a rapid increase in water usage due to population growth—while you’re still losing 40% of your water supply to leaky pipes. To fix that problem, you’ll have to carefully install a real-time water management system. Or, to encourage growth in small-businesses, you’ll have to set up an infrastructure of mobile payments, dynamic invoicing, and micro-lending. Clear your Friday night schedule.