Tom Brady tackles Instagram (with a blueprint built for your brand)
You don’t set the quarterbacking record for best touchdown-to-interception ratio in a single season without consistently making sound decisions under center. Tom Brady proved as much with the New England Patriots, tossing 28 touchdowns to just a pair of picks. Brady recently made a different kind of decision during his team’s prep week for the […]
Storytelling in South Beach
One of the absolute best parts of my job is attending events (like Marketing United and the Digital Marketing Summit) to soak up new ideas and approaches, meet industry influencers and share Centerline’s expertise and point of view. I always come back from these conferences with an excitement to share new learnings with my team, […]
Chill, y’all: You might actually like Instagram’s algorithm
“See the moments you care about first,” is the reasoning behind Instagram’s switch to an algorithmic model. But…I thought I already was seeing the moments I care about first? You know, by following people I care about, and seeing their posts as they post them. So, what exactly is Instagram doing? They’re using an algorithm to […]
Why Instagram Is Right for All Brands
Are you a brand? Do you find Instagram a valuable investment? No? Well, you should. For starters, Instagram last reported that it has more than 400 million active users worldwide. And every day, an average of 80 million photos are uploaded to Instagram, according to CIO. Yup, you read that right. Every. Day. Eighty million […]
The Best, Unintended Purposes of Instagram
One of the most interesting things about open social networks like Twitter, or more recently Instagram, is that most of the innovations that happen there are crowdsourced. Some smart people come up with an original idea to solve a specific problem or fill a very particular niche, and then the users take over and alter the focus. The users never ask for permission to change the focus. They just do it through their own actions.
Those unintended purposes are often the perfect uses.