In order to generate demand for their services, Vitamin T needed to be seen as a thought leader in their industry and draw people to their website. We worked with the agency to provide impactful content that would show their expertise through easily sharable assets.
Centerliners continually prove their creativity in the work for our clients, as they fuse together thinking and making. But when you turn a creative task into a competitive one…the results are remarkably imaginative. Each quarter, Centerline hosts a contest open to all employees – designer or not. In no fewer than 6 seconds and no… Read more »
We worked on many projects in November, but we wanted to share some of the noteworthy projects that have recently gone live. Check out these projects: a drive-to video for a developer contest, an interactive game for project managers and a demand generation video filmed mid-air. IBM Big Data for Social Good Challenge Be prepared… Read more »
Things have been full speed ahead at Centerline these days, so we wanted to share with you some of the projects we’ve recently completed. GE Rail Interactive What began as a sales enablement tool has become something much more than that. This interactive is also being used as an educational awareness piece and a lead… Read more »
This video goes behind-the-scenes to explore the concept and creation of the Vitamin T infographic “Don’t Be a UX Statistic” — illustrating what it takes to provide a powerful user experience.Read More »
Reading will always have its place as the primary way we digest textual details. But adding a sprinkle of interactivity can find the engagement sweet spot between a full-blown interactive and a typical read-only webpage – drawing users in with gentle, intuitive possibility.Read More »
Pushing the boundaries of web design and web development means a little experimentation and exploration. Prototyping web projects also can set everyone’s expectations and improve efficiency.Read More »
If you aren’t familiar with graceful degradation it’s: “Degradation of a system (browser) in such a manner that it continues to operate, but provides a reduced level of service rather than failing completely.” And the formal definition of P.E. is…well, I can’t really find a formal definition. But, essentially, P.E. is the opposite of G.D. Whereas graceful degradation is consumed by “modern” browser technologies, P.E. seeks out the dated browser and establishes these browsers as baseline.
The more I mull this over, the more I realize the importance of progressive enhancement.
This week came the announcement that Hewlitt-Packard will compress more than a million Paul McCartney tracks, photos, etc. so that he may access his personal library from anywhere. McCartney has always been ahead of the curve when it comes to experimentation with music production, so it makes sense that he would be one of the first artists to openly embrace the cloud. He sees the unique potential of an easily accessible collection. Will other artists, and members of the older generation, see this potential?
There’s a sad and disturbing trend on the web that harkens back to an annoying time in the web’s fairly short history. Remember a little security/home automation company by the name of X10 that liked to pop up (or pop under) annoying advertisements on numerous web sites you frequented?Read More »
While it seems unlikely that a new wave of web banners that say “best on Browser X” is coming, consider experimental and innovative new HTML and CSS to be a bit of peer pressure to keep the competition on their toes, hopefully engaging in an on-going game of feature leapfrog.Read More »
As a front-end web developer, I have a slightly different view of the web than a lot of its core users, not to say it’s any better (or worse) — just different. While a designer looks at the visuals, the user interface, etc., I’d like to consider myself a bit of a web gearhead, popping open the web’s proverbial hood.