By offering relevant content to your audience through webinars, you have the opportunity to generate a large number of new leads. Here are some best practices that will help you maximize your number of registrants and attendees. During the Registration Phase 1. Personalize email content for individual registrants. Use city/state fields to infer time zone, and registrant data… Read more »
GE Water and Process Technologies
Centerline partnered with GE Water and Process Technologies to generate revenue by reimagining the online experience so it appealed to prospects at various stages in the buying cycle. Through customer research, stakeholder interviews, content-centric design process and more, we crafted a user-friendly experience with greater ability to drive leads, resulting in a $1M+ ROI for GE.
How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe. The 50th anniversary was an opportunity to shift C-level executives’ perception of the mainframe from the idea that it’s outdated to the fact that the… Read more »