GE Water and Process Technologies
Centerline partnered with GE Water and Process Technologies to generate revenue by reimagining the online experience so it appealed to prospects at various stages in the buying cycle. Through customer research, stakeholder interviews, content-centric design process and more, we crafted a user-friendly experience with greater ability to drive leads, resulting in a $1M+ ROI for GE.
How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe. The 50th anniversary was an opportunity to shift C-level executives’ perception of the mainframe from the idea that it’s outdated to the fact that the… Read more »