Tag: Lead Generation
Which Platform/Community Should You Use For Your Webinar?
Webinars are a stellar way to generate qualified leads, but how do you choose from among dozens of webinar providers? Webinars are a balancing act between interactivity and scale, and no two companies run their webinars the same way. From industry veterans like Citrix and Cisco, to startups like BrightTALK and InXpo, we’ll show you […]
11 Tips for Using a Webinar as a Lead Generation Tool
By offering relevant content to your audience through webinars, you have the opportunity to generate a large number of new leads. Here are some best practices that will help you maximize your number of registrants and attendees. During the Registration Phase 1. Personalize email content for individual registrants. Use city/state fields to infer time zone, and registrant data […]
The IBM Mainframe50 Campaign: More Than an Anniversary Celebration
How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe. The 50th anniversary was an opportunity to shift C-level executives’ perception of the mainframe from the idea that it’s outdated to the fact that the […]