To understand how web designs and interactivity effect the end user, I’ve been reading up on website design, modular layouts, adaptive hypermedia (web content that adjusts to the specific user – mostly seen in educational settings but could also be interpreted as suggested links or products), and spatial hypermedia (where the web user can move and adjust the website – adjust the layout or other elements of the webpage). Sounds kind of nerdy (and it is!), but doing the research taught me a few key points that I think should be considered for every digital project.
Brands are a part of our everyday lives. That’s now a given, mostly due to the power of “traditional” advertising via mass media over the past 75 years or so. What most companies are now striving for (or need to be) is a way to make that integration more natural…more authentic. With that in mind, I think Foursquare (and it’s contemporaries like Gowalla and Facebook Places) is something to pay attention to. Because it’s geolocation based permission marketing.
I found this Autoblog article about an iPhone game featuring the new VW GTI, and was stoked. I’ve been a fan of the GTI since it’s inception. But since I just bought a Jetta, it wasn’t like I was going to be trading for the new GTI any time soon…so I was equally excited that… Read more »
This post is one part sociology and one part marketing. Social media and digital technology have influenced how we spend our time and forced marketers to evolve how they reach consumers. Americans have nearly tripled the amount of time they spend at social networking and blog sites from a year ago, according to a new… Read more »
So, I have noticed a lot of sites lately that use augmented reality. And although most are using it for fun and humor I have seen some uses that seem to make it much more informative and useful. One article that I came across recently on Gizmodo really shows a very practical and useful way… Read more »