Perhaps not the most glamorous part of the production process, pre-production’s (pre-pro’s) potential to elevate the overall quality of a final product is massive. The ability to think outside the box and employ new techniques plays a crucial role in the success of a production. Using innovative approaches to assess the clients’ needs and offer new ideas is extremely valuable. This value often relates directly to the amount of time spent in pre-production.
When allotted an adequate amount of time for pre-pro, a project can receive input from other departments (animators, editors, etc). Getting multiple, talented people from different disciplines eyes on a project in its early stages is certainly a good thing, as it allows a vast array of ideas to be put on the table.
It was amazing to see our latest spot for our good friends at CEI air during half time of Super Bowl XLVIII. Perhaps more amazing is all the time and talent that was poured into the project to make it happen. You can see both the final spot and visual effects breakdown here.Read More »
When you’re an expert, detailed information is part of your diet. Yet when we attempt to share our expert insights with others, doing so with clarity is often a challenge. This month we will take a look at the power of abstraction in animation, and the simple idea that less is more.Read More »
Rather than break down each of the spectacular pieces individually this month, I’ve decided to discuss them as whole. This month we will be looking at how combination can add deeper meaning to a story. What makes these commercials feel so fresh and captivating is the element of combination. Through a mix of montage and… Read more »
Its so easy to get caught up in the day to day, that often it’s hard to take a moment and look at what is going on around you. Yet it is important that we come up for air every so often… and were here to help. So lets take a moment to dust of those creative cobwebs, and take a look at the work that inspires us (and hopefully you too.) Enjoy!