The new consumer wants to be a part of the conversation, and in turn advertisers will need to learn how to communicate clearly across multiple mediums. This isn’t just about how television can take part in the interactive world; it is about the natural flow and progression from a single piece of media to a greater conversation.
I have a bone to pick with ADWEEK about this article, “Digital Shops Embrace Cheap Chic.” For all the good points made by Mr. Morrissey and the agency execs he interviewed, it missed the ultimate point: It’s always been about the content. And the tech—whether the deepest Flash or the simplest HTML—should be whatever supports… Read more »
While doing a few chores and half-watching the tv, an ad assaulted my eye. Bright red, blue and yellow shapes zoomed in and out. A Tommy Lee stand-in was getting really excited about exterminating household pests. Laughable dramatizations of snakes, alligators and possums in unsuspecting victims’ homes attempted to emphasize the need for varmint control…. Read more »