Page views are important, but are just one of many data sets that should be monitored and analyzed for insights about site performance. Taking a more holistic approach to optimization and expanding the focus beyond just search is not as daunting as it may seem. Many other important areas can see drastic improvement simply by focusing on one additional aspect: Content.
There is a long-followed metaphoric pattern that unimaginative content makers use to easily create their headlines and make them more appealing…Read More »
As Google and the other search engines move away from SEO toward content strategy, companies that adapt early will reap the rewards of increased traffic. We hope these videos can help brand champions modify their inbound marketing methods in this time of transition.Read More »
March has brought an apocalyptic movement to the online world; Google is modifying its algorithms to regulate SEO to a purely foundational stance. Sites that are heavily optimized and backed by purchased, bulk backlinks will soon find themselves penalized at best – and de-indexed at worst.Read More »
The Yahoo! Developer Network’s Exceptional Performance team wrote a fairly famous article in the web designer and developer circles that offers up 35 best practices to make your web pages faster. This article, entitled simply, Best Practices for Speeding Up Your Web Site, offers a staggering statistic that 80% of the end-user’s response time is spent at the front end of loading a page.
You can do wonders for your web site just by reviewing the best practices document side-by-side with your web site.
Has your business ever been approached with guaranteed results: first in search engines results or a certain level of increased traffic? Anyone offering guaranteed web results should be someone you don’t want to associate with. Run!
Seems counterintuitive? The web, by its very nature, is very dynamic and ultra-fluid. Anyone who can quickly affect your web site traffic or search engine ranking, can also make it plummet just as fast. Such swift changes can even get your web site banned when search engines catch wind of the exploiting loop holes.
Before I get to the point, I owe a special thanks to Jeremiah Owyang and his Twitter stream for this post. He gave me some food for thought via the tweet to the right, and he also passed along the link to the Nielson study. For the record, that’s two things I found via social… Read more »
Rachel was wearing this shirt Friday. It got me thinking about Google in a couple different ways. First: Is anyone — outside of Microsoft employees who got it for free — going to wear Bing shirts? And what would the back say, anyway? Second: Microsoft has chosen a ridiculously tight knot to try to untie… Read more »
In a great piece of analysis by Chris Wilson for Slate magazine, the question, “Will my video get 1 million views on YouTube?” gets the definitive answer, “No!” The chances are… well… one in a million. Here’s a better question to ask: Do you need a million views on YouTube? I’m going to propose the… Read more »