We’re excited to introduce to you our new series, What the Buzzword!?, where we give you our take on some industry buzzwords. In our first video, we will discuss the social media mind shift. This episode’s buzzwords: The generation gap Millennials Evolution We’ve noticed varying attitudes towards social media marketing and we have been trying to understand… Read more »
Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local conference. IBM Cloud POV Event Video This piece kicked off IBM InterConnect, the premier cloud and mobile conference, and… Read more »
To be able to enact a content marketing strategy that continuously wins with your audience, you need to always be up-to-date on industry trends. Here are four must-read articles that will help you step up your content marketing efforts and more effectively reach your audience: 7 Ways to Score with Content Marketing – Your content… Read more »
The dating landscape can be rough. More often than not, you will come across dates that are not as great as the romantic comedies have made them out to be. Unfortunately, the social media marketing landscape is not much better. Competition is fierce and it can be hard to keep up at times. Just like… Read more »
We respond to The Oatmeal’s acerbic foray in to the realm of content strategy.Read More »
I had the opportunity to present at the Internet Summit this year on Emerging Social Media Trends, Tools and Tech. Now, I feel like I do as good a job as anyone staying on top of what’s going on in an environment where new social sites and services go from “new” to “dead” in less time than it took for you to read this sentence. But I’m not a cool hunter. So I wanted to make sure that my presentation stayed focused on the need to lead all your social efforts — in fact, all your marketing efforts — with business purpose rather than delivery method. I think I did… but here’s the presentation so you can see for yourself.
Your Twitter followers are a built-in audience of fans. Reward them. Make them bigger fans, and you and your followers both benefit. While you don’t need to send rockets to outer space, you can follow NASA’s lead in the tweetup space. Pun intended.Read More »
And for my next completely unscientific study, I observed and plotted the first 24 hours of promoting a blog post on Twitter and found that real-world connections play a huge role in how much traction they get. In other words, I think you’re going to be surprised by the number of shares that come from people you actually know and how that effects uptake beyond your own real-world social circle.
I asked a simple question via Twitter three times: What percentage of the tweets in your feed do you think you actually read? I think the results are pretty fascinating. And with over 200 million tweets being sent daily, the amount that are actually read — and the implications of readership — are numerous and far reaching.
Since last May, a lot of things have changed in regard to Twitter. First and foremost, Twitter has grown exponentially. At that time, there were around 26 million people using the platform; that number has risen to around 175 million. And the growth in the amount of posts is staggering — from 65 million posts per day then to 200 million posts per day now.
That kind of use means Twitter is a platform with plenty of potential to influence consumer action. Measuring that influence, however, is a trick by itself.
One of the most interesting things about open social networks like Twitter, or more recently Instagram, is that most of the innovations that happen there are crowdsourced. Some smart people come up with an original idea to solve a specific problem or fill a very particular niche, and then the users take over and alter the focus. The users never ask for permission to change the focus. They just do it through their own actions.
Those unintended purposes are often the perfect uses.