It was amazing to see our latest spot for our good friends at CEI air during half time of Super Bowl XLVIII. Perhaps more amazing is all the time and talent that was poured into the project to make it happen. You can see both the final spot and visual effects breakdown here.Read More »
When you’re an expert, detailed information is part of your diet. Yet when we attempt to share our expert insights with others, doing so with clarity is often a challenge. This month we will take a look at the power of abstraction in animation, and the simple idea that less is more.Read More »
Rather than break down each of the spectacular pieces individually this month, I’ve decided to discuss them as whole. This month we will be looking at how combination can add deeper meaning to a story. What makes these commercials feel so fresh and captivating is the element of combination. Through a mix of montage and… Read more »
In a traditional painting there is a visual hierarchy that, when employed properly, will lead the viewer through the piece. The same goes for web design, graphic design, architecture and more. This months post will focus on flow. In all aspects of art and design, flow is an important element to be considered.Read More »
There is so much amazing work out there right now it is hard just to pick three pieces to show you all. Our pieces this month range from the minimal to the intricate in order to show how choosing the right method is just as important as the message. Let’s go.Read More »
Its so easy to get caught up in the day to day, that often it’s hard to take a moment and look at what is going on around you. Yet it is important that we come up for air every so often… and were here to help. So lets take a moment to dust of those creative cobwebs, and take a look at the work that inspires us (and hopefully you too.) Enjoy!