Have you ever asked a simple question in professional conversation with someone and experienced that unmistakably embarrassing look on their face like they just realized they forgot to pick their kids up from the mall? I seem to get that whenever I ask someone to point me to their Operations Strategy. Why aren’t more people… Read more »
In the last Content Marketing Round-up, we learned how continuous failure will help you succeed, meaning you should focus on long-term trust over short-term gains. Here you’ll find four industry articles, focused on creating value for audiences and constant learning, and our thoughts on each. What Developers can Learn from Designers – While developers and… Read more »
Centerline worked with IBM Netezza to position them as a forwarding-thinking company whose products help businesses capture and utilize all the information available to them in order to boost their data-driven marketing efforts.
In order to generate demand for their services, Vitamin T needed to be seen as a thought leader in their industry and draw people to their website. We worked with the agency to provide impactful content that would show their expertise through easily sharable assets.
At its core, an interaction consists of three interrelated aspects: who – a person, company, brand, group you talk to or with what – something you do, say or give to them how – the way in which you accomplish what to who For a successful interaction, you can’t really have one without another. Kind… Read more »
Last week we spoke to students completing their Master of Arts in Interactive Media. As graduates of the program, we shared our best tips for finding success when venturing out (or back) into the real world. Some of this advice includes speaking to your role in group projects and focusing on job descriptions, not just titles. Here are all ten… Read more »
Everyone is drawn to the shiny new toy. In content marketing, odds are the client only has eyes for what’s popular. Who can blame them? It’s relevant, it’s cool, and it’s what they see trending. And, let’s face it — it’s always about the latest trend. Business signs inspire print ads. Print ads influence television… Read more »
The dating landscape can be rough. More often than not, you will come across dates that are not as great as the romantic comedies have made them out to be. Unfortunately, the social media marketing landscape is not much better. Competition is fierce and it can be hard to keep up at times. Just like… Read more »
Many Centerliners attended this year’s Internet Summit – the Digital Marketing Conference held in Raleigh. With speakers from Twitter, Yahoo! Tech, Lulu.com and more, there was so much to learn from the content marketing, social media, analytics and digital marketing world. Picture by Greg Hyer Here are some key takeaways from the Internet Summit: “Steve… Read more »
How many business books do you own whose value and relevance is undying—books that you keep opening and sourcing throughout your work—books that you keep buying for your prized clients and peers? I have only one. And it couldn’t be further from the galvanized curatta of Harvard Business Review; however, it’s the one that should top it.