Centerline worked with IBM Netezza to position them as a forwarding-thinking company whose products help businesses capture and utilize all the information available to them in order to boost their data-driven marketing efforts.
In order to generate demand for their services, Vitamin T needed to be seen as a thought leader in their industry and draw people to their website. We worked with the agency to provide impactful content that would show their expertise through easily sharable assets.
At its core, an interaction consists of three interrelated aspects: who – a person, company, brand, group you talk to or with what – something you do, say or give to them how – the way in which you accomplish what to who For a successful interaction, you can’t really have one without another. Kind… Read more »
Last week, two Centerliners spoke at Elon University to students completing their Master of Arts in Interactive Media. Graduates of the program themselves, Brenna Mickey, Graphic Designer, and Cait Smith, Strategy Director, have shared their best tips for finding success when venturing out (or back) into the real world. Their advice includes speaking to your… Read more »
Everyone is drawn to the shiny new toy. In content marketing, odds are the client only has eyes for what’s popular. Who can blame them? It’s relevant, it’s cool, and it’s what they see trending. And, let’s face it — it’s always about the latest trend. Business signs inspire print ads. Print ads influence television… Read more »
The dating landscape can be rough. More often than not, you will come across dates that are not as great as the romantic comedies have made them out to be. Unfortunately, the social media marketing landscape is not much better. Competition is fierce and it can be hard to keep up at times. Just like… Read more »
Many Centerliners attended this year’s Internet Summit – the Digital Marketing Conference held in Raleigh. With speakers from Twitter, Yahoo! Tech, Lulu.com and more, there was so much to learn from the content marketing, social media, analytics and digital marketing world. Picture by Greg Hyer Here are some key takeaways from the Internet Summit: “Steve… Read more »
How many business books do you own whose value and relevance is undying—books that you keep opening and sourcing throughout your work—books that you keep buying for your prized clients and peers? I have only one. And it couldn’t be further from the galvanized curatta of Harvard Business Review; however, it’s the one that should top it.
Edward L. Bernays — aka the “Father of Spin” — was a groundbreaking publicist who some say single-handedly defined the profession of public relations. His client list includes a who’s who of American corporations, celebrities and even Presidents. His campaigns were inventive, controversial and often wildly successful; many of which are still analyzed to this… Read more »