In order to win with content, you must not only create content persistently; you need to continually push both the quality and quantity of the content. Marketing Change Management, or MCM, is the process of making changes to marketing organizations so they can effectively meet the new demands that content-centric programs create. So often, companies… Read more »
On the previous round-up, we discussed how to add value through design and the top tips for a winning content marketing plan. Here we’ll give advice to those directing the creative plan and dive into the role of emotion in UX. Read through our thoughts on the following three content marketing industry articles: Advice to… Read more »
It’s official, I can die happy now. A few weeks ago, I got the amazing opportunity (meaning through social stalking) to meet one of my favorite celebrities and she was more awesome than I could have ever imagined. Nope, it’s not Angelina Jolie or my all-time girl crush, Emma Watson, but one of my favorite… Read more »
“What use could this company make of an electrical toy?” – Western Union president William Orton, responding to an offer from Alexander Graham Bell to sell his telephone company to Western Union for $100,000.  It’s easy to dismiss new technology as a passing fad. I remember looking at an iPhone in 2007 and scoffing at how… Read more »
As audiences expect everything faster, how can content marketers keep up with the demand without completely ignoring quality? How does quality fit in with the other key factors, including speed and message? Cait Smith, Executive Strategy Director, came across this on Fortune – a video explaining Snapchat from the CEO of Snapchat. She shared the… Read more »
The Premise: Organizations disappointed with their their web/digital results often fail to identify and understand the internal processes that are letting them down. By aligning their internal resources to operate with customer centricity, backed by education and empowerment, an organization can then set itself up to deliver the right digital experiences and reap the intended… Read more »
Ad Age recently published the article, Forrester Analyst Says Relationships Are the ‘Key Thing’ in B2B. The interview with Laura Ramos, VP-principal analyst at Forrester Research, focuses on trends in B2B marketing, highlighting relationships, and more specifically, customer experience. We’ve added our own thoughts to Ramos’ key takeaways from BMA15 and her insights on the… Read more »
According to Content Marketing Institute (CMI), in 2014 only 43% of companies were both insourcing and outsourcing B2B content creation. More than half were relying on only in-house talent or only an agency. Both strategies are likely doomed for long-term failure for reasons listed below. The solution to finding greater content marketing success—from strategy and… Read more »
Last time, we focused on listening for successful content marketing – whether that’s listening to your clients’ needs, to their target audience or to your coworkers. Today we’re diving into the consistent principles of content marketing and using design to add value. Check out the following four industry articles and read through our take on each: The… Read more »
Have you ever asked a simple question in professional conversation with someone and experienced that unmistakably embarrassing look on their face like they just realized they forgot to pick their kids up from the mall? I seem to get that whenever I ask someone to point me to their Operations Strategy. Why aren’t more people… Read more »
In the last Content Marketing Round-up, we learned how continuous failure will help you succeed, meaning you should focus on long-term trust over short-term gains. Here you’ll find four industry articles, focused on creating value for audiences and constant learning, and our thoughts on each. What Developers can Learn from Designers – While developers and… Read more »
Centerline worked with IBM Netezza to position them as a forwarding-thinking company whose products help businesses capture and utilize all the information available to them in order to boost their data-driven marketing efforts.
In order to generate demand for their services, Vitamin T needed to be seen as a thought leader in their industry and draw people to their website. We worked with the agency to provide impactful content that would show their expertise through easily sharable assets.
At its core, an interaction consists of three interrelated aspects: who – a person, company, brand, group you talk to or with what – something you do, say or give to them how – the way in which you accomplish what to who For a successful interaction, you can’t really have one without another. Kind… Read more »