Centerline is honored to announce that our work for Vitamin T received a Gold American Advertising Award, which recognizes “the most creative and well-executed design and advertising work.” The Project Manager Mania game will move on to the district level and, hopefully, to the national level. The start of our partnership Vitamin T needed ongoing… Read more »
2014 was another incredible year at Centerline. We… Reached a company milestone of 100 employees…and blew right past it with 125 employees and counting. Expanded our content activation services to make our clients’ content even more effective. Launched an organizational consulting service to help businesses become content-centric, so that they can successfully integrate content into all… Read more »
Many Centerliners attended this year’s Internet Summit – the Digital Marketing Conference held in Raleigh. With speakers from Twitter, Yahoo! Tech, Lulu.com and more, there was so much to learn from the content marketing, social media, analytics and digital marketing world. Picture by Greg Hyer Here are some key takeaways from the Internet Summit: “Steve… Read more »
At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. That’s why we do so much research, and that’s why we do so much testing…. Read more »
Clients, at the end of the day, just want to maximize the return on their investment in experience design. Sadly logic, reason, and a good execution plan might not always be enough to get a client to sign the check for user research. Personally, I feel that the best way to demonstrate the value of… Read more »
The interface is disappearing. With advancements in hardware, software, and interaction design, content is rising to the top and replacing the interface. This offers designers greater opportunities to design experiences that are more enriching, educational, and self-empowering. But in order to take advantage of these opportunities, designers need to understand the content that their sites… Read more »
I believe that experience designers should use the power of art to make digital experiences more compelling. You might think, “well, that’s great but I’m not an artist. I can’t draw or perform music or dance or act. How am I supposed to use art in my designs?” To be completely honest, I don’t know exactly, because everyone is different. Everyone will have a different process — or perhaps no process at all — for creating a sense of artistic expression in digital content, whether it be through visual, auditory, interactive or narrative devices. What I have come up with, though, are three points to help you discover your own approach.
When designing, regardless of whether the thing you’re creating is an interface or a physical product or a piece of content, it’s important to dive deep into the problem you’re trying to solve with your design. Develop a thorough understanding of the problem through rigorous research on how people react to it, how people are currently solving it, different people’s understanding of it, and the context surrounding it.
To understand how web designs and interactivity effect the end user, I’ve been reading up on website design, modular layouts, adaptive hypermedia (web content that adjusts to the specific user – mostly seen in educational settings but could also be interpreted as suggested links or products), and spatial hypermedia (where the web user can move and adjust the website – adjust the layout or other elements of the webpage). Sounds kind of nerdy (and it is!), but doing the research taught me a few key points that I think should be considered for every digital project.
I’ve learned that not only does anticipation improve long-term memory of an event, people generally experience the highest levels of emotion about the event while they’re ‘looking forward’ to it. Therefore, I believe there is a huge window of opportunity in the anticipatory period leading up to the release of a new design that we should take advantage of by focusing on four things…