In this episode I talk to James Callan. James is a Senior UX and Content Strategist at interactive agency, Substance. Like me, James started as a copywriter, and has increasingly moved more into the realm of content strategy and UX as his career has progressed. James has recently gone through a number of transitions, including moving from working in-house as a content strategist… Read more »
Georgy Cohen is Associate Creative Director, Content Strategy at Oho Interactive, and also a co-founder of the blog MeetContent, which is a great resource focusing on content strategy for higher education. I was really excited to talk to Georgy because I’ve been a big fan of her writing for years, specifically her work on the… Read more »
In this episode, you’ll hear from Jess Hutton, a Content Strategist at Clearlink. Lately, Jess has found herself gravitating more towards the role of user experience designer. We talk about her journey toward UX design, how to work with SEO experts to optimize your content and why UX is really everyone’s job regardless of title. If you would like to… Read more »
The most recent round-up focused on the role of emotion in User Experience and how to direct the creative plan. Today’s articles center around the idea of value – how to provide value for your target audience, and how to get the most value out of your analytics. Check out our takes on the articles… Read more »
I still do, in a way. More on that later. What’s a breadcrumb, you ask? Let’s look back at the story of Hansel and Gretel. Published in 1812, the story tells of a brother and sister, Hansel and Gretel, who are marched out into the woods and left to die by their parents. Remember this… Read more »
I’m a content strategist by trade, but lately I’ve been finding myself drifting away from the term. Instead, I’ve been focusing on the concept of strategy, leaning harder into the UX and IA elements of my role. So it was nice when I got to sit down with my fellow content strategist Greg Harbinson to… Read more »
In the Making is a podcast about the origin stories of UX designers. Most of the people I know who work on websites started their career in some other industry or discipline. For instance, I am a content strategist who got my start in nonprofit administration. I know plenty of content strategy and information architects… Read more »
Changing the world one design at a time I have always leaned more towards super villains because, let’s face it, Mojo Jojo was the best villain ever. However, if I ever were to suddenly switch sides and become a super hero, I’m pretty sure it would be something around the lines of “The Redesigner” or “UX Hero.”… Read more »
At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. That’s why we do so much research, and that’s why we do so much testing…. Read more »
Clients, at the end of the day, just want to maximize the return on their investment in experience design. Sadly logic, reason, and a good execution plan might not always be enough to get a client to sign the check for user research. Personally, I feel that the best way to demonstrate the value of… Read more »
The interface is disappearing. With advancements in hardware, software, and interaction design, content is rising to the top and replacing the interface. This offers designers greater opportunities to design experiences that are more enriching, educational, and self-empowering. But in order to take advantage of these opportunities, designers need to understand the content that their sites… Read more »
I’m a user experience designer regardless of whether or not I’m sitting at my desk in our awesome office. I like to observe the little details in all of the experiences that I have in life. Whether it’s a difficult to scan restaurant menu or a door with a handle that says “push” or a… Read more »
As new advancements in technology emerge, it is our responsibility as experience designers to understand them better and faster than our peers. Our goals and principles will remain atomically sound, but our knowledge and understanding of the ways people interact with information will change. If you want to be the best experience designer you can be, you must understand and implement this concept perpetually. It is this fact that separates user experience design from other professions.
Simply put, user experience design is about creating the best experience for users. Which can only be done by developing a sincere and complete understanding of the challenges users face. It’s been that way since the ideas of Fred, Vlad, Paul and the Scandinavians started to materialize into a legitimate design discipline about 50 years ago. No matter where technology takes us in the future, it is these basic principles that will continue to thrive.