At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. That’s why we do so much research, and that’s why we do so much testing…. Read more »
Clients, at the end of the day, just want to maximize the return on their investment in experience design. Sadly logic, reason, and a good execution plan might not always be enough to get a client to sign the check for user research. Personally, I feel that the best way to demonstrate the value of… Read more »
The interface is disappearing. With advancements in hardware, software, and interaction design, content is rising to the top and replacing the interface. This offers designers greater opportunities to design experiences that are more enriching, educational, and self-empowering. But in order to take advantage of these opportunities, designers need to understand the content that their sites… Read more »
I’m a user experience designer regardless of whether or not I’m sitting at my desk in our awesome office. I like to observe the little details in all of the experiences that I have in life. Whether it’s a difficult to scan restaurant menu or a door with a handle that says “push” or a… Read more »
As new advancements in technology emerge, it is our responsibility as experience designers to understand them better and faster than our peers. Our goals and principles will remain atomically sound, but our knowledge and understanding of the ways people interact with information will change. If you want to be the best experience designer you can be, you must understand and implement this concept perpetually. It is this fact that separates user experience design from other professions.
Simply put, user experience design is about creating the best experience for users. Which can only be done by developing a sincere and complete understanding of the challenges users face. It’s been that way since the ideas of Fred, Vlad, Paul and the Scandinavians started to materialize into a legitimate design discipline about 50 years ago. No matter where technology takes us in the future, it is these basic principles that will continue to thrive.
I believe that experience designers should use the power of art to make digital experiences more compelling. You might think, “well, that’s great but I’m not an artist. I can’t draw or perform music or dance or act. How am I supposed to use art in my designs?” To be completely honest, I don’t know exactly, because everyone is different. Everyone will have a different process — or perhaps no process at all — for creating a sense of artistic expression in digital content, whether it be through visual, auditory, interactive or narrative devices. What I have come up with, though, are three points to help you discover your own approach.
To understand how web designs and interactivity effect the end user, I’ve been reading up on website design, modular layouts, adaptive hypermedia (web content that adjusts to the specific user – mostly seen in educational settings but could also be interpreted as suggested links or products), and spatial hypermedia (where the web user can move and adjust the website – adjust the layout or other elements of the webpage). Sounds kind of nerdy (and it is!), but doing the research taught me a few key points that I think should be considered for every digital project.
I’ve learned that not only does anticipation improve long-term memory of an event, people generally experience the highest levels of emotion about the event while they’re ‘looking forward’ to it. Therefore, I believe there is a huge window of opportunity in the anticipatory period leading up to the release of a new design that we should take advantage of by focusing on four things…