Today the IBM LinuxONE penguins march on Wired.com, representing a first-of-its-kind brand takeover for IBM, and a massive strategic and creative undertaking by Centerline. IBM and Centerline worked closely together over a period of nearly two months to take full advantage of the WIRED partnership, which featured a custom takeover experience including a bespoke branded environment, as… Read more »
I have a confession to make. In 10 years of sports journalism, I rarely prepared a lengthy list of questions prior to an interview for a print story, radio segment or video piece. Maybe one or two questions, but that was usually it. Now, that isn’t to suggest I was unprepared. I always did my… Read more »
Working in television and radio for years and now video production has really confirmed my belief that the voice talent you choose to use can make or break your spot, your campaign and even your brand. The right one can elevate an average script. The wrong one can tank an otherwise decent concept. Much like… Read more »
Centerline is proud to announce that we have been awarded three Communicator Awards. These awards honor excellence in marketing and communications. Founded two decades ago, The Communicator Awards receive more than 6,000 entries from companies and agencies throughout the world of all sizes, making it one of the largest awards of its kind. We received the Award of… Read more »
Learn about a couple of our latest projects – one that shared the power and impact of IBM Cloud with IT leaders, and the other that generated awareness and drove marketers and creatives to a local conference. IBM Cloud POV Event Video This piece kicked off IBM InterConnect, the premier cloud and mobile conference, and… Read more »
Centerliners continually prove their creativity in the work for our clients, as they fuse together thinking and making. But when you turn a creative task into a competitive one…the results are remarkably imaginative. Each quarter, Centerline hosts a contest open to all employees – designer or not. In no fewer than 6 seconds and no… Read more »
We worked on many projects in November, but we wanted to share some of the noteworthy projects that have recently gone live. Check out these projects: a drive-to video for a developer contest, an interactive game for project managers and a demand generation video filmed mid-air. IBM Big Data for Social Good Challenge Be prepared… Read more »
The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the livestream event. The campaign, which included zIQ animations, Engines of Progress videos, Master the Mainframe World Championship Competition and an anniversary site on IBM.com among others,… Read more »
Things have been full speed ahead at Centerline these days, so we wanted to share with you some of the projects we’ve recently completed. GE Rail Interactive What began as a sales enablement tool has become something much more than that. This interactive is also being used as an educational awareness piece and a lead… Read more »
Being a professional creative and an artist are not one and the same. The skills greatly overlap, but more often than not it’s creative problem solving that separates those of us that work in an agency from those that are strictly artists. Thankfully, an agency like Centerline has talent which spans the gamut, and when… Read more »
Congratulations to Citrix, who is hosting its grand opening and ribbon cutting ceremony today. Throughout the past year, the company has been constructing a new building in the Warehouse District of downtown Raleigh to house all its Triangle area employees. Both Raleigh, one of America’s fastest growing cities, and Citrix are booming with business, so… Read more »
What makes a video standout? The design, the cinematography, the message, the creativity – there are many aspects that add up to a remarkable video. So we asked our editors and art directors: What’s your favorite 60-seconds or less video? Senior Editor Camp Suntichotinun chose this video because the message is simple. One can… Read more »
Picture a particularly wonderful set of Russian nesting dolls. Now take that concept and imagine your GPS…inside this ornate piece of technology is a smaller but equally intricate and powerful piece of technology. Telit technology. A tiny chip that powers the wireless transmission of machine-to-machine (M2M) communication, present in so many of the amazing machines… Read more »
Perhaps not the most glamorous part of the production process, pre-production’s (pre-pro’s) potential to elevate the overall quality of a final product is massive. The ability to think outside the box and employ new techniques plays a crucial role in the success of a production. Using innovative approaches to assess the clients’ needs and offer new ideas is extremely valuable. This value often relates directly to the amount of time spent in pre-production.
When allotted an adequate amount of time for pre-pro, a project can receive input from other departments (animators, editors, etc). Getting multiple, talented people from different disciplines eyes on a project in its early stages is certainly a good thing, as it allows a vast array of ideas to be put on the table.