The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the livestream event. The campaign, which included zIQ animations, Engines of Progress videos, Master the Mainframe World Championship Competition and an anniversary site on IBM.com among others,… Read more »
To understand how web designs and interactivity effect the end user, I’ve been reading up on website design, modular layouts, adaptive hypermedia (web content that adjusts to the specific user – mostly seen in educational settings but could also be interpreted as suggested links or products), and spatial hypermedia (where the web user can move and adjust the website – adjust the layout or other elements of the webpage). Sounds kind of nerdy (and it is!), but doing the research taught me a few key points that I think should be considered for every digital project.
I’ve learned that not only does anticipation improve long-term memory of an event, people generally experience the highest levels of emotion about the event while they’re ‘looking forward’ to it. Therefore, I believe there is a huge window of opportunity in the anticipatory period leading up to the release of a new design that we should take advantage of by focusing on four things…
It’s easy to overlook things that are critically important until they start failing. Just like we don’t notice the structure of a house until it’s in question (“Hmm, should I be walking on this?”), a site’s information architecture typically goes unnoticed until it fails at its job (“Why can’t I find what I need?!”). But information architecture is critical: it’s the manifestation of a brand’s focus on people, not just themselves, by seamlessly connecting users to the content they need.