It goes without saying that experience is the new competitive advantage. But what isn’t so apparent is the ways in which you can construct a consistent framework for these experiences. With modern web design and development processes rapidly evolving, frameworks like Bootstrap and Foundation are highlighting the value in creating powerful systems of digital components… Read more »
InVision is a prototyping and collaboration tool. I’m lucky enough to have had the opportunity to use it over the past four years, and it has grown quite a bit during that time. Whether you’re a designer, a project manager, or a project stakeholder, you’ll find value in InVision. We’ve been using the Enterprise edition… Read more »
A UX Designer, an Interactive Developer, and a Visual Designer walk into a bar…and actually, that’s exactly what happened. Our Interactive Team has been using Sketch for some time and, curious about their thoughts, I invited them to sit down and tell me why they love the program. Wanting to be at least semi-knowledgeable before… Read more »
Act I Like the majority of UX designers in the world, I never daydreamed of becoming a UX designer when I was a little girl. Before I was hooked on user experience, I was hooked on theatre, and wanted nothing more than to be an actress. Theatre stuck with me through high school and I… Read more »
I was already a huge fan of OptimalWorkshop (OW) before Andrew Mayfield, the CEO, was kind enough to respond to me on Twitter. (Humble Brag! But seriously, you should watch that video) The New Zealand-based company is a provider of web-based User Experience testing applications. Many companies are guilty of being bad at the very… Read more »
Centerline’s Brenna Mickey & Lenae Boykin take a minute (or two) to reflect on their time in the Peace Corps (spoiler alert: they both served in the Peace Corps in Albania, at the same time), sharing with us how they’ve applied those lessons and learnings to their personal lives, as well as their careers here at… Read more »
Here at Centerline, we use a variety of tools and technologies all designed to help us work better, and smarter. Every Wednesday, we’ll bring you a different technology, explaining why and how we use it, as well as discussing the benefits and disadvantages to each. Feel free to disagree with us on Twitter @Centerline. A… Read more »
In this episode of In The Making, I talked to Joel Klettke, owner of Business Casual Copywriting, a conversion-based copywriting company that he started a little over two years ago. Joel and I discussed his background and how he sees copywriting as a mesh of creativity and science/analytics. We also discuss the challenges of running a digital marketing… Read more »
In our latest episode of In The Making, I got together with Steven Keith, our Executive Director – Strategic Consulting, who heads up the Marketing Change Management program at Centerline. Steven has been heavily involved in studying customer experience as well as implementing organizational change solutions in large corporations. Sound bite from this episode: “Here’s a really disgusting… Read more »
From the time I graduated college, I’ve never worked on anything but websites. So I’ve always been fascinated by people who build products that exist in the real world. Like hardware engineers or old-timey blacksmiths. Or like my colleague Greg Harron, who studied biomechanics in school, and has spent most of his career testing and… Read more »
Love at First (Web)site – Anatomy of a Good UX First Impression from Centerline Digital First impressions run deep, especially when it comes to online experiences. Getting off on the right foot when a new visitor lands on your site is an essential piece to building a successful business. So many company websites miss the… Read more »
First Citizens Bank
First Citizens Bank’s goal is to provide the same personalized support you get from a small community bank, but with the portfolio of products and services you expect from the big guys. To embody both of those distinguishing traits and bring in a completely different customer demographic, Centerline worked with the bank to redesign their website.
The IBM Mainframe50 Campaign produced significant quantitative results – including over 57,000 press mentions (85 percent occurring within two days), 98.9 million Twitter impressions and 14,000 visits to the livestream event. The campaign, which included zIQ animations, Engines of Progress videos, Master the Mainframe World Championship Competition and an anniversary site on IBM.com among others,… Read more »
To understand how web designs and interactivity effect the end user, I’ve been reading up on website design, modular layouts, adaptive hypermedia (web content that adjusts to the specific user – mostly seen in educational settings but could also be interpreted as suggested links or products), and spatial hypermedia (where the web user can move and adjust the website – adjust the layout or other elements of the webpage). Sounds kind of nerdy (and it is!), but doing the research taught me a few key points that I think should be considered for every digital project.