Maximizing Value and Consistency of Experiences with Design Systems
It goes without saying that experience is the new competitive advantage. But what isn’t so apparent is the ways in which you can construct a consistent framework for these experiences. With modern web design and development processes rapidly evolving, frameworks like Bootstrap and Foundation are highlighting the value in creating powerful systems of digital components […]
Tools We Use: Sketch
A UX Designer, an Interactive Developer, and a Visual Designer walk into a bar…and actually, that’s exactly what happened. Our Interactive Team has been using Sketch for some time and, curious about their thoughts, I invited them to sit down and tell me why they love the program. Wanting to be at least semi-knowledgeable before […]
Hey Girl, That Meme Looks Good On You
Memes, or spontaneous eruptions of widespread Internet participation in an (often ridiculous) event, are a different and mostly unexplored way to tap into the viral web. But how do you translate Chuck Norris or Rick Rolling into something relevant to your company?
Being Efficient on the Web — Everyone Wins
We've been spoiled by the low cost of storage media in recent years, and have gotten sloppy and lazy with making data storage efficient.
Recent events may be a great catalyst to entice web designers and developers to universally accept efficient practices such as minification and optimization.
Progressive Enhancement vs. Graceful Degradation
If you aren't familiar with graceful degradation it's: "Degradation of a system (browser) in such a manner that it continues to operate, but provides a reduced level of service rather than failing completely." And the formal definition of P.E. is...well, I can't really find a formal definition. But, essentially, P.E. is the opposite of G.D. Whereas graceful degradation is consumed by "modern" browser technologies, P.E. seeks out the dated browser and establishes these browsers as baseline.
The more I mull this over, the more I realize the importance of progressive enhancement.
Disrupting User Experience
There's a sad and disturbing trend on the web that harkens back to an annoying time in the web's fairly short history. Remember a little security/home automation company by the name of X10 that liked to pop up (or pop under) annoying advertisements on numerous web sites you frequented?