GE Water and Process Technologies
Centerline partnered with GE Water and Process Technologies to generate revenue by reimagining the online experience so it appealed to prospects at various stages in the buying cycle. Through customer research, stakeholder interviews, content-centric design process and more, we crafted a user-friendly experience with greater ability to drive leads, resulting in a $1M+ ROI for GE.
Memes, or spontaneous eruptions of widespread Internet participation in an (often ridiculous) event, are a different and mostly unexplored way to tap into the viral web. But how do you translate Chuck Norris or Rick Rolling into something relevant to your company?Read More »
We’ve been spoiled by the low cost of storage media in recent years, and have gotten sloppy and lazy with making data storage efficient.
Recent events may be a great catalyst to entice web designers and developers to universally accept efficient practices such as minification and optimization.Read More »
Pushing the boundaries of web design and web development means a little experimentation and exploration. Prototyping web projects also can set everyone’s expectations and improve efficiency.Read More »
If you aren’t familiar with graceful degradation it’s: “Degradation of a system (browser) in such a manner that it continues to operate, but provides a reduced level of service rather than failing completely.” And the formal definition of P.E. is…well, I can’t really find a formal definition. But, essentially, P.E. is the opposite of G.D. Whereas graceful degradation is consumed by “modern” browser technologies, P.E. seeks out the dated browser and establishes these browsers as baseline.
The more I mull this over, the more I realize the importance of progressive enhancement.
There’s a sad and disturbing trend on the web that harkens back to an annoying time in the web’s fairly short history. Remember a little security/home automation company by the name of X10 that liked to pop up (or pop under) annoying advertisements on numerous web sites you frequented?Read More »
The Yahoo! Developer Network’s Exceptional Performance team wrote a fairly famous article in the web designer and developer circles that offers up 35 best practices to make your web pages faster. This article, entitled simply, Best Practices for Speeding Up Your Web Site, offers a staggering statistic that 80% of the end-user’s response time is spent at the front end of loading a page.
You can do wonders for your web site just by reviewing the best practices document side-by-side with your web site.
While it seems unlikely that a new wave of web banners that say “best on Browser X” is coming, consider experimental and innovative new HTML and CSS to be a bit of peer pressure to keep the competition on their toes, hopefully engaging in an on-going game of feature leapfrog.Read More »
As a front-end web developer, I have a slightly different view of the web than a lot of its core users, not to say it’s any better (or worse) — just different. While a designer looks at the visuals, the user interface, etc., I’d like to consider myself a bit of a web gearhead, popping open the web’s proverbial hood.