IBM & Sesame Street: Partnership Video

Education, storytelling & technology

IBM Watson is combining its cognitive computing powers with Sesame Workshop’s deep educational content expertise to bring personalized learning to kids around the world. Centerline worked closely with both the Sesame Street and IBM teams to understand what each would be bringing to the partnership. After over 38 interviews with some of the smartest, most innovative people at both companies, we created two videos, including this minute-long highlight video that accompanied the IBM press announcement.