IBM Watson Trend “Be a holiday hero”

We worked with IBM to introduce its new consumer shopping analytics application, Watson Trend, in advance of the upcoming holiday season. The app allows you to see real-time overall trends in categories like tech, toys and health, and provides predictive analytics on how long a particular trend might last. We concepted our own holiday “must-have” item, the Beauticorn, to show off the Watson Trend technology in a fun and approachable way. #beauticorn trended on Twitter and was featured in Fast Company.