IBM z Systems: Conference Opening Video

Architecting the future

This stylized video was used to hype up the crowd and fill seats at the annual IBM Edge conference prior to a session from IBM General Manager Ross Mauri focusing on cloud technologies. We created a modern graphic style to complement the evolution of z Systems, using key phrases from the keynote speech to support the animation, surrounded with thoughtful, energetic sound design. Feedback on the video was overwhelmingly positive, and our z Systems clients told us it was the largest crowd they have ever had at a session keynote.