Centerline Goes to The Marketing Nation Summit
Apr 21, 2016
In a few weeks, I’ll pack up my laptop and some business cards and head to Las Vegas for the 2016 Marketing Nation Summit.
Marketing Nation is Marketo’s annual conference, and it serves as a focal point for thousands of talented Marketo experts to share their war stories and clever workarounds. When I worked as an internal Marketo resource for a large company, I used marketing nation as a fact-finding mission, seeking out the answers to technical problems that had flummoxed me over the course of the previous year. I sat through session after session from some of the best-known Marketo champions, and I honed my own Marketo implementation by molding the best-practices and templates that I learned to my own company’s needs.
Now in a creative agency, my role has shifted – and now I’m going to Marketing Nation with a different mission.
As the marketing technologist for a digital marketing agency, my goals are different. While I currently manage a Marketo instance for our internal use, its scale pales in comparison to the systems that I’ve previously managed. We’re a big company by agency standards, but don’t have the need for an enterprise marketing and sales system of our own. Most of our Marketo needs are handled by out-of-the-box implementations and fairly standard programs, so I won’t be going to Marketing Nation this year with a laundry list of problems to solve.
Instead, I’ll go to Marketing Nation to learn how other companies are using marketing automation, and how Centerline can continue serving as a marketing technology partner for our enterprise clients.
In the last year, I’ve dealt with dozens of different clients – many of whom experience the same marketing automation pain points that I experienced when I used to be in their shoes. Marketo is a great platform (the best!), but a software system can’t replace the need for organizational change, and companies still struggle with the need to integrate their marketing automation teams with their marketing and content creation engines.
This year, I’ll sit in many of the same technical sessions that I usually choose from,because I’m still a huge geek, but I’ll also pay close attention to the case studies and experiences of Marketo’s enterprise customers. The organizational component of marketing automation, and what that says for marketing priorities, tempo, and accountability, is going to be of continued interest for me, and for Centerline as a whole.
Marketing Nation gives me the opportunity to meet with clients, prospects, and with other marketing technologists – staying in touch with the pulse of marketing technology, and the bleeding edge of advancements that we can use for our own campaign creation.
Are you going to Marketo’s Marketing Nation Summit this year? Email me at firstname.lastname@example.org if you’d like to meet, or if you’d like to swap stories on your own organization’s use of marketing automation.