Content Marketing Round-Up: Socially #Blessed
Sep 27, 2016
It seems like not a day goes by without news from one social media channel or another. There was Instagram’s rebranding, then Twitter excluding photos and links from the character count. As someone who spends a lot of time in and outside of work on social media, I’ve come to expect regular changes and updates.
Of course, Spectacles aren’t the only social media news this week – check out the following social media-centric articles, and read through our take on each:
Spiegel told the Wall Street Journal ‘Spectacles are a toy, meant to be worn for fun at friendly events like barbecues or while on a hike.’ To me, that further demonstrates the “play + just for fun” like feeling of Snapchat. The filters, the voice changers, the disappearing nature – it’s light hearted, silly and fun. It’s as simple as that, as simple as a toy. It’s just fun and something you play with.
But then, Snapchat said, ‘What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles,’ in a blog post Saturday.
This statement immediately took me to a deeper, more emotional place. In an age where documenting and sharing (and the subsequent engagement) sometimes defines your social status, are we losing the actual experience of things? Are we focused too much on filming or Snapping something that we aren’t in the moment of experiencing it? Maybe if you knew your Spectacles were filming the experience – from your point of view, exactly how you saw it – and you could look at it at a later time, you’d be more cognizant of what’s happening in the moment. I can think of a few instances where I wish I would have just paid more attention to what was happening in the moment instead of trying to get “the perfect picture.” Does that mean I’d wear Spectacles to things like my friends’ weddings? Perhaps someday that’s what it will come to! My next question would be will the filters be available on Spectacles?
Brittany Kotary, Communications Manager
I checked Twitter constantly last night during the debate, and I think Townsend makes a fair point about the platform—for most people, it’s essentially an echo chamber.
Showing the debate and every single tweet associated with it shouldn’t be too tough—that’s a technical exercise. Creating a respectful environment where millions of users can share a diversity of opinions is hardly imaginable on an open platform (take a look at the comments on YouTube sometime).
Still, it’s exciting to imagine a future where civility pervades Twitter.
Joe Bond, UX Strategist