Content Marketing Round-Up
Mar 1, 2017
Think you escaped talk of #envelopegate while at work? Think again.
In the latest Content Marketing Round-Up, we explore the mix-up at the Oscars, the digital marketing value loop, and design for search experiences. Check out the articles Centerliners were reading this week, and their take on the news, here:
If it really was a ruse to create a buzz after the Oscars were over and done, then it worked. I never watch the Oscars, but as soon as I got to work the next morning, I looked up that story because I wanted to know what happened. I do find it hard to believe this was a marketing stunt because the Academy risks tarnishing the name of the accounting firm that’s been overseeing the ballots for almost 100 years! But who knows, and frankly, who cares? Currently, there are plenty of other things that warrant our attention.
Aaron Lay, Writer
In this interview, David Dubois, a professor at one of the leading business schools in the world, talks through digital strategy, exploring how social is used to understand audience sentiment, to connect with influencers and to implement digital transformation.
I also love that he displays these ideas in accessible metaphors. He accuses CEOs that follow trendy technology without strategy as mistaking violins for music. Dubois even goes so far as to talk about brand affinity, comparing and contrasting Proctor and Gamble’s marketing style to that of Harry Potter. ⚡️
Samantha Cibelli, Associate Marketing Manager
Search is a foundational element of the web, but it’s often an afterthought during the design process. Nick’s article is a great primer on some of the best practices we should consider when we’re building accessible and usable search experiences.
Joe Bond, Interactive UX Lead