Content Marketing Round-Up
Feb 15, 2017
I know, I know – it’s been a minute since we’ve had a Content Marketing Round-Up.
But it’s back!
In the latest edition, two Centerliners talk about the rise of voice user interfaces and customer loyalty. Check it out:
2016 was a big year for voice user interfaces (VUIs). 8.2 million Amazon customers welcomed an Echo into their home. Google reported that more than 20 percent of searches were being conducted by voice. In response, smart marketers are thinking about how the developing technology impacts their efforts. The most innovative brands have debuted voice-driven apps.
Last month, VoiceLabs published a report with predictions as to how the technology will advance this year:
- Maturing app ecosystems—Thanks to its early-mover advantage and accessible developer platform, Amazon’s Alexa leads the pack with more than 7,000 third-party “skills.” Google Home boasts about a tenth of that. And Apple has yet to invite developers to extend Siri. In 2017, VoiceLabs expects continued maturation of the voice-driven apps ecosystem. Brands who can provide value to their customers through this channel should consider a pilot in 2017.
- Proactive alerts—By year-end, brands who haven’t deployed a VUI may find themselves missing out on a new outbound communication channel. VoiceLabs predicts that both Google and Amazon will enable this capability for voice-driven apps.
- Monetization—They’ve also predicted that brands will soon be able to generate revenue through VUIs, without needing its users to connect existing accounts (ex. Domino’s Pizza Profile).
There’s a team of Centerliners developing our own VUI. Stay tuned!
Jared Brickman, Senior Digital Strategist
How we talk to customers/employees/our target audience is changing.
“$90 billion a year is spent on non-cash rewards…” and from that data, you can tell there’s a downswing in customer loyalty.
What does that mean for marketers and ad agencies? Be authentic and relevant in your messaging and content. We have to be more diligent.
Scary and great.
Tyler Dady, Associate Creative Director