Cool Shit: Rube Goldberg
May 9, 2017
“For me it was a refreshing thing, to jump out of the digital world, into an analog world.” – Brian Pace, Senior Art Director
A ridiculously complicated, complex, really elaborate, contraption to do a very simple task.
That’s a Rube Goldberg machine. When we set out to make one for an IBM dashDB video, we asked ourselves “How do we make ours different enough – that it’s eye catching and stands out from the crowd?” Check out the latest in our Cool Shit video series to see how we did just that – hint: it involved covering the floor in uranium glass marbles once or twice.
“At Centerline, not only trying to push ourselves and innovate, but everyday we are tasked with a problem to solve for somebody. I think this is indicative of one those the problems that we solved. It felt like a home run.” – Brian Pace, Senior Art Director
A lifelong northerner, I began my career in agency public relations in Rochester, New York, later moving to New York City, working with a variety of technology and consumer brands from Xerox and IBM to Blackberry and KAYAK. I loved the fast-paced and entrepreneurial environment and learned so much about myself, client and people management, media relations and how to properly mail merge. Now a relocated northerner and wannabe southerner, I still love the pace, people and spirit of agency life in Raleigh. As Centerline’s Communications Manager, I get to help amplify the amazing content that we produce as an agency and thought leaders through events, media placement, relationships with influencers and social media.