Creative Problem Solving: Behind-the-scenes of making it snow in July
Oct 16, 2014
Being a professional creative and an artist are not one and the same. The skills greatly overlap, but more often than not it’s creative problem solving that separates those of us that work in an agency from those that are strictly artists. Thankfully, an agency like Centerline has talent which spans the gamut, and when that wide range of skills comes together we do amazing things for our clients.
Recently, we were asked to film snow blowers, in the North Carolina July heat. Let me repeat that. Snow blowers, July, North Carolina. With this challenge a full arc of skills was needed to accomplish the task for our client.
We first brainstormed our location options; traveling far north in Canada, renting an ice rink, and even considered industrial refrigeration facilities. Ultimately we chose to take control of the weather and make our own snow.
This behind-the-scenes video provides a glimpse at the creative problem solving that took place on-set:
To me, there is nothing more motivating than seeing an audience have an “ah-ha” moment… to witness a transformation as a story unfolds. As a creative-minded problem solver specializing in dynamic media experiences, I strive to craft those moments through art and technology.At Centerline, I get to collaborate with talented people in many different roles to help enhance customer experiences and ensure our clients’ stories are memorable. I help drive the development, planning and successful execution of concept-driven video campaigns and special events – whether it’s designing a seamless experience across a multi-display projection spanning 150′ or a quirky museum installation. The technology will evolve over time; but the craft of delivering a powerful story remains fundamental for creating a memorable experience for audiences.