Day in the Life: Adam Hofmann, Senior Editor / Motion Graphics Designer
Feb 21, 2017
Adam Hofmann first walked through the Centerline doors as a freelancer, but made a quick impression on the Creative team.
“I studied basic filmmaking in college, at Southern Illinois University,” said Hofmann. “It wasn’t until my senior year that I got interested in animation, and I actually started in 3D animation before I learned AfterEffects. It wasn’t until I got out of college that I really started learning animation through YouTube videos – which were still new at the time – but there was still, even then, a lot of resources on the internet to learn. That’s how I got started.”
Hofmann cut his teeth as a full-time video producer at a church in Louisiana, working there for eight years before moving and doing video production for a church in Raleigh. After working on a freelance basis for Centerline, Hofmann moved into a full-time position. One year later, he is now a Senior Editor / Motion Graphics Designer.
“Freelance work is a great way to cut your teeth in this industry,” Hofmann said. “But a 9-to-5 job definitely provides you more stability. For someone like me, that stability actually makes me more creative. If I know other things – like scheduling and budget and client management – are being taken care of, I can then actually focus on how to make something really cool, really innovative.”
Joining the other animators and editors at Centerline, Hofmann quickly took to working in an open, collaborative environment.
“I’ve never worked in an environment with this many creatives before, which is something that I’ve always wanted,” said Hofmann. “There’s an idea that creatives sharpen each other – you know, that phrase ‘iron sharpens iron.’ Within a month or so of being here full-time, I feel like my editing skills increased. I started using so many more apps and plugins for animations that I had never used before, and I can approach projects on an even more professional level just from what I’ve learned from being here, and learning from others. I think that’s been the best part of working here, just learning from others.”
While animators and editors are often involved in the early stages of concepting a project, it’s usually towards the end that they really get involved, which allows them the opportunity to work with a larger team.
“It’s an eclectic group – sometimes I’m working with mostly senior art directors, sometimes closely with an art director, sometimes closely with a creative director,” said Hofmann. “It’s really whoever is deciding to own the project, and it’s nice to get to work with a range of different creative leaders. It’s never the same work, the same ideas, the same people twice.”
Off the top of his head, there are a few peers that Hofmann credits with helping him learn and grow during his first year at Centerline.
“As far as tools available to use and what can be done with them, (Art Director) Mike Delaney has been pretty instrumental in that,” said Hofmann. “As far as editing goes, I can remember some very important, specific moments when working with – not even working with, just getting feedback from – (Editor) Blake Godfrey and (Associate Creative Director) Zan Gantt. Just in a handful of ways they have helped me, and have pointed out things that have let me to do better work later on.”
After a year at Centerline, Hofmann has picked up some great advice for anyone looking to join not just the Creative Team at Centerline, but the company as a whole.
“I think, actually, to quote what (Vice President, Accounts) Erin Craft said in her 13 suggestions post, I think what will bring success is trying to find a way to say ‘yes.’ I think it’s important to always try to find a solution, and always be willing to help out when you can,” said Hofmann. “That’s not a secret – it’s just an ingredient for success at Centerline, and just about anywhere, you know?”
Throughout this blog, we’ve included some of Hofmann’s favorite projects he’s worked on while at Centerline. Want to see more badass animation work? Check out a behind the scenes look at our IBM SparkSecure 3D animations, and our revamped case studies show off some of the editing work we’re really proud of.
Interested in our open Motion Graphics Designer or Senior Video Editor position? Check out the description on the Careers page, or get more insider information by checking out the other “Day in the Life” features. As always, feel free to hit us up on Twitter with questions, we’re @Centerline!