Innovate Raleigh: Bee Downtown
Jul 29, 2016
“Watching Leigh-Kathryn Bonner, the founder of Bee Downtown, work with the bees and honor her passion was an incredible thing to observe. The whole Bee Downtown team is made up of charismatic, passionate people who truly care about what they do,” said Nikki Gusse, project manager at Centerline.
Centerline is proud to be working with Innovate Raleigh on their Makers + Doers campaign, which aims to “bring to the forefront the fascinating people who make this community thrive.” The first installment of this project highlights Bee Downtown, a company focused on social and environmental responsibility.
Their goal: to build healthy, sustainable honey bee communities around the world – while also teaching the public about the importance of agriculture and food production. All starting in Downtown Durham.
Dan Schneider, a composer and sound designer at Centerline, is creating original scores for each of the Makers + Doers videos.
“Each story is so different that it calls for a unique score,” Schneider explains. “I got to be on set capturing the audio so that gave me a lot of inspiration from actually being there with Leigh-Kathryn and Jerry (of Bee Downtown) and seeing and hearing their passion for what they do. I already had an idea of what I wanted the music to sound like, which seamlessly aligned with the examples that Mike Delaney, the art director, sent over.”
The disparity between the shooting locations – urban cityscapes and rural farmland – made the process of composing a score that would work across landscapes a challenge.
“All of the locations added to the inspiration for the video. Being out in nature I imagined some things in the style of Bon Iver or S.Carey with a beautiful piano sound and nice atmospheric bed, but also something folky like Lumineers and Edward Sharpe. Then going to the city and the rooftop I heard a more urban-modern sound calling for drums and beats,” explains Schneider. “Bridging that gap was challenging. It took several revisions until I had something that I was really happy with, but when I got there, I felt great about what I made.”
Follow #TriangleMakers on Twitter and see all of the Triangle Makers + Doers features here.
“I couldn’t have asked for a better way to kick off the series than with Bee Downtown,” said Mike Delaney, art director at Centerline. “Having been our most logistically challenging shoot, there was a lot of energy injected into the process right from the start. It has been immensely satisfying to have the opportunity to craft these stories. I’m looking forward to showing everyone the next one!”