July Three for All: Ideas, Trends, and Inspiration
Jul 2, 2012
Here at Centerline we believe in sharing things that inspire us. Inspirations foster insights that help develop quality work. They create a conversation that can often develop into something so much more. This inspiration creates a pool of creativity that can enhance the work we create ourselves.
Rather than hoard this pool of inspiration we decided to share it with the world, and start a new conversation. Not only is inspiration relevant to creativity, but it’s also important to know what makes something good. Hopefully you will find the work as inspiring as we do. Enjoy!
Here, combining footage with candid interviews sets the audience at ease. The subjects are in their own home, and the animation has a very tactile and soft feel. Nothing moves rigidly and all the objects are soft and playful. This, combined with the simple acoustic guitar driven music, creates a highly approachable commercial. It has a wide target audience of 25-40 year olds who are either independent or a younger family. They are trying to reach an audience that knows they make smart decisions; according to this ad the choice is obvious. Everything about the commercial is happy, and that is the key. Every message should be able to be honed down to a few words, and those words should define every element of the piece.
Both of these pieces are a great look into the importance of quality screen design. They display the power a unified brand image, and how it can tie multiple ideas and subjects together seamlessly. Notice how brands seem to be leaning toward a much chunkier style, with larger text and clean colors, yet the main shape of the logo still ties everything together. These pieces are not only important from a television standpoint, but also show where logos are going in general. Today the logo can evolve and transform, it is no longer just a still element.
This piece shines because it clearly creates the idea of friendship without the need for words or complex images. It’s important because it speaks to a new trend in advertising. These days a lot of tech advertisements are leaning more to the happy fun simple side of things rather than the cool edgy innovative messaging. It shows how communication and new ideas can spread and grow into something better. This idea is enhanced by the music as it flourishes at 15 seconds in — audio really is important.
At Centerline we love ideas, and we’d love to hear yours. Stay tuned for next month.
My passion for design was forged from LEGO’s, a $2 VHS camera, and the desire to never have a real summer job. I have always found myself at the intersection of hard work and creativity. In High School that meant splitting time in both the football stadium and the theatre department. In College, that meant staying up 72 hours straight to finish a design project. Today I apply that same passion to creatively solving problems with the utmost accountability. As a designer, visual thinker, and creator I work with a love for all forms of visual communication. Creating work that is both technically and creatively strong is central to my process here at Centerline. Aside from motion design and advertising, I enjoy music, the outdoors, and a good book. I constantly strive to evoke thought, create change, and spark emotion not only in my work, but in my life as well.