Lab 517 Recap: Day Three
Apr 15, 2016
“I’m really sad, actually, to leave today, because I think this has been one of the most awe-inspiring environments I’ve ever worked in. The spirit and collaboration, and how entrepreneurial this environment is, it’s just really incredible. We just had an incredible experience working with all five of the teams and the level of engagement and excitement is unparalleled.”
– Kerri Murray, President of Shelterbox USA
And so began the “big reveal,” the culmination of 48-hours of work from Centerliners on behalf of ShelterBox USA.
Before the presentation started, Chris Alexander, communications manager at ShelterBox USA, expressed his gratitude for everyone who worked on Lab517 projects.
“I love you guys. I love it here.”
Based on not only the amount, but the quality, of the work that was created during the two day challenge, the feeling was definitely mutual.
One team created a tear-jerker of a PSA. Another created social tiles and shorter animations targeted to different age groups. Two teams audited the sections of the ShelterBox USA webpage, and offered up wireframes and strategy to better the user experience.
Most people were here late, a few pulled all-nighters. The animations were ambitious, the sound design precise. Voiceovers were recorded at three in the afternoon, then re-recorded at 12:30 in the morning.
And we all gathered around the bar at noon and presented our best work to Kerri and Chris, showing them the things we came up with in 24 hours, the things that they’ll be tasked with deploying, and a few things that we needed just a little bit more time on.
Judging by the looks on their faces, we didn’t disappoint.