Centerline VP of Content and Creative byline featured in Marketing Land
Erin Craft, Centerline’s VP of Content and Creative, penned a byline for Marketing Land titled “Here’s why B2B should get better at episodic storytelling”. “Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming back for more. It works for Disney+. It works for B2C brands. And, as more […]
Travel restrictions should not restrict your storytelling
As the COVID-19 virus spreads, event cancellations and travel restrictions are on the rise. At Centerline, we embrace the challenge that comes with finding an alternative way to get your message out. For one, it’s a great reminder that traditional executions of a brand’s POV, like live-action video, aren’t the only options. Just as events […]
What to do if you have to cancel a live event
When the show must go on. In a world where video conferencing is a daily norm, there’s a certain magic to live, in-person events. But what if circumstances beyond your control mean you can’t host an event or your clients can come? Recently, global public health concerns over COVID-19—commonly known as the new coronavirus—have caused […]
You’re overthinking it: 6 ways to prevent project paralysis
“If you want to do something, if you want to make something, if you want to create something, I’ve learned that you can’t be afraid to do it wrong. You have to dare to suck.” —Justin Timberlake When was the last time you dared to suck? You know, by putting your work out in the […]
What’s the difference between UX and CX?
Customer experience (CX) is fast emerging as one of the core business elements every enterprise must master in the digital age. But what does the ascendancy of CX mean for user experience (UX), and how do these two important concepts relate to one another? Centerline’s Group Strategy Director, Greg Harbinson and UX Strategist, Brandon Frye […]
Centerline Digital Featured in DMN E-Book “Meeting the Content Challenge”
Centerline’s own Greg Harbinson recently sat down with DMN and talked about how and why customer experience is changing in the world of B2B. “We have seen CMOs more concerned about performance goals over the past five years. Top-performing B2C companies have raised the bar, compelling even B2B companies to adopt better customer experience practices […]
Centerline Digital CEO Charles Long pens article for Chief Marketer
Why is there a deluge of headlines urging B2B marketers to think more like B2C brands? Comparing B2B and B2C marketing is like comparing apples to oranges. Our CEO, Charles Long, discusses why we need to stop oversimplifying B2B marketing and focus on the unique customer experience. “As B2B buyers do their homework, they have […]
Centerline Digital CEO Charles Long featured in Adweek
When it comes to agencies, businesses today are striving more than ever to strike the right mix of creative partners. Our CEO, Charles Long, spoke to Adweek on how to achieve that balance without sacrificing quality in their article entitled “Everything brands need to know about bringing their marketing in-house.” “New technologies and methodologies pop […]
Iron Mountain Names Centerline Digital as Global Agency of Record
Centerline is excited to announce our newest partnership with Iron Mountain as their Digital Marketing Agency of Record. The two-year deal will help propel Iron Mountain’s digital transformation. We look forward to collaborating on global marketing campaigns and creating a strategic customer experience. Read the full press release here.
Is your website ignoring your customer?
Your website is one of your most important assets for sales and marketing – but is it doing its job? To get a sense of just how valuable your website is, let’s consider a few recent stats… 9 out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions. […]
Top Five Things to Say to Customers To Make them Beg to be a Reference
Few marketing assets are as compelling or credible as a good customer reference. When done well, it has the ability to prop up your brand on a cushion of goodwill, shaping audience perception and paving the way for new and prospective clients to engage with your company. However, getting customers to participate in a reference […]
The Hook Made You Look… Even in B2B
What does the narrative “hook” look like in B2B? About the same as B2C. The average human attention span in 2019 is less than 8 seconds. That’s a long bull ride, but a really short narrative trip. When you encounter a prospective client, the same person who privately laughs at memes, cries at […]