Blog

03.25.20

Empowering children through performance: launching a new brand identity for NC Arts in Action

Being exposed to the performing arts can be transformative to a child’s life. However, the reality is that many children today never have the opportunity to experience the arts, much less participate in them. Since 2005, North Carolina Arts in Action (NC AIA) has been on a mission to correct that by introducing dance, music, […]

03.25.20

What B2B marketers can learn from the 2020 B2B Content Consumption Trends Report

B2B marketers have always faced challenges that our B2C counterparts don’t have to deal with. Sales cycles are longer and more complex, and we’re almost never selling to a single stakeholder. Our message has to touch a variety of decision makers in a variety of positions across entire organizations. Today, the challenge is even greater. […]

03.17.20

Community-directed content: The next best thing to filming there

Nobody talks about your brand more effectively than the people who live and breathe it every day. Putting SMEs, influencers, and employees in front of the camera and having them share their knowledge and passion with your audience delivers a level of authority and authenticity that’s difficult to achieve through other forms of content.  Of […]

03.11.20

Centerline VP of Content and Creative byline featured in Marketing Land

Erin Craft, Centerline’s VP of Content and Creative, penned a byline for Marketing Land titled “Here’s why B2B should get better at episodic storytelling”. “Streaming services and premium television publishers are purposefully presenting stories as episodes to keep audiences coming back for more. It works for Disney+. It works for B2C brands. And, as more […]

03.09.20

Travel restrictions should not restrict your storytelling

As the COVID-19 virus spreads, event cancellations and travel restrictions are on the rise. At Centerline, we embrace the challenge that comes with finding an alternative way to get your message out. For one, it’s a great reminder that traditional executions of a brand’s POV, like live-action video, aren’t the only options. Just as events […]

02.28.20

What to do if you have to cancel a live event

When the show must go on. In a world where video conferencing is a daily norm, there’s a certain magic to live, in-person events. But what if circumstances beyond your control mean you can’t host an event or your clients can come? Recently, global public health concerns over COVID-19—commonly known as the new coronavirus—have caused […]

02.11.20

You’re overthinking it: 6 ways to prevent project paralysis

“If you want to do something, if you want to make something, if you want to create something, I’ve learned that you can’t be afraid to do it wrong. You have to dare to suck.” —Justin Timberlake When was the last time you dared to suck? You know, by putting your work out in the […]

10.10.19

Centerline Digital Featured in DMN E-Book “Meeting the Content Challenge”

Centerline’s own Greg Harbinson recently sat down with DMN and talked about how and why customer experience is changing in the world of B2B. “We have seen CMOs more concerned about performance goals over the past five years. Top-performing B2C companies have raised the bar, compelling even B2B companies to adopt better customer experience practices […]

10.10.19

​Centerline Digital CEO Charles Long pens article for Chief Marketer

Why is there a deluge of headlines urging B2B marketers to think more like B2C brands? Comparing B2B and B2C marketing is like comparing apples to oranges. Our CEO, Charles Long, discusses why we need to stop oversimplifying B2B marketing and focus on the unique customer experience.​ “As B2B buyers do their homework, they have […]

10.10.19

Centerline Digital CEO Charles Long featured in Adweek

When it comes to agencies, businesses today are striving more than ever to strike the right mix of creative partners. Our CEO, Charles Long, spoke to Adweek on how to achieve that balance without sacrificing quality in their article entitled “Everything brands need to know about bringing their marketing in-house.” “New technologies and methodologies pop […]

10.10.19

Iron Mountain Names Centerline Digital as Global Agency of Record

Centerline is excited to announce our newest partnership with Iron Mountain as their Digital Marketing Agency of Record. The two-year deal will help propel Iron Mountain’s digital transformation. We look forward to collaborating on global marketing campaigns and creating a strategic customer experience. Read the full press release here.

09.18.19

Is your website ignoring your customer?

Your website is one of your most important assets for sales and marketing – but is it doing its job? To get a sense of just how valuable your website is, let’s consider a few recent stats… 9 out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions. […]