Examining the brave new world of marketing
Day in the Life: Nikki Gusse, Line Producer
It’s easy to forget the amount of work – both in front of and behind the camera – that goes into producing videos for our clients. From the accounts team determining the client’s “ask” to the creative team pitching ideas, there’s a lot of behind the scenes work that goes into creating each unique video. Nikki Gusse, line producer at Centerline, is responsible for that behind the scenes magic – and she got an early start in the world of production.
When it comes to the many, many videos we make for clients every year, it's hard to imagine where we would be without the hard work and exacting eye of our editors. Whether they're creating rough cuts to help support our vision for a project or weaving interviews into a story, they're an integral part of the Centerline creative department.
Finding Your Local Voice: Showing Up For Local Voice Search
By the end of this year, it’s estimated that there will be more than 30 million voice-first devices (like the Google Home and Amazon Echo) in US homes - and that doesn’t count mobile devices like phones and tablets that have other primary functions. That’s a lot of ways for potential customers to find out about your business.