Blog

11.12.13

UX Workshop Activity: Missions, Mindframes and Methods (M3)

User goals should be the backbone of your design strategy. That’s the thought that led to the creation of this UX technique I dubbed “Missions, Mindframes and Methods,” or “M3” for short. It’s a UX workshop activity designed to help stakeholders consider the goals and potential mindsets of the target audience at hand. The template […]

09.26.13

The Value of Stakeholder Interviews

Kate Williamson (Creative Strategist/UX Designer) and Erin Craft (Executive Account Manager) of Centerline Digital discuss the importance of stakeholder interviews. Stakeholder interviews are a powerful way to build consensus around business goals as well as identify solutions to communication challenges. And they were an essential part of our work with National Instruments. We partnered with […]

02.20.13

Doubt is Better Than Certainty

One of my heroes in life and art is Milton Glaser. He has one of those minds I’d like transferred onto a cassette tape so I could revive my Walkman, clip it to my belt and play, rewind and listen to his words whenever I need inspiration or wisdom or a punch of motivation to […]

02.13.13

The Power of Music in Storytelling

“[Music] can propel narrative swiftly forward, or slow it down. It often lifts mere dialogue into the realm of poetry. It is the communicating link between the screen and the audience, reaching out and enveloping all into one single experience.”— Film Composer, Bernard Herrmann(Famous for his many musical contributions in films, including: Psycho, Citizen Kane, […]

11.27.12

Why “Overthinking” is a Commodity for Designers

Maybe you, too, have been told to “stop overthinking it” for as long as you can remember. The words follow you like an unwanted echo. And when you hear it, maybe it feels akin to asking your stomach to stop growling, or pleading with your armpits to stop sweating. It’s your hardwiring. I suppose the […]