Social Media Strategy, Tactics and Measurement
Jun 28, 2010
Two weeks ago, I had the pleasure of presenting to members of the Greater Raleigh Chamber of Commerce on the subject of Social Media. (I mean, really…does any one give presentations on anything else these days?) It was an edifying experience for me, and I certainly hope it was for the attendees as well.
My main message, though, is that while Social Media can be powerful, it’s not a panacea…it’s not right for every business or every situation…it’s not a stand alone solution…and it’s far from free. That echoes my belief in the power of content marketing. Social media is a channel to deliver timely, relevant, valuable information to your customers and clients. It may be the best channel for engaging on a near (apparent?) one-to-one level…but still just one channel among many options, nonetheless.
Hopefully that all comes through in the presentation, which is now posted on Slide Share and embedded below. While you can view it here, downloading it is the best option, as the speaker notes will add a lot of context. Feedback is welcome and appreciated!
Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline. Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, GE and National Instruments.