Storytelling in South Beach
Jun 6, 2016
One of the absolute best parts of my job is attending events (like Marketing United and the Digital Marketing Summit) to soak up new ideas and approaches, meet industry influencers and share Centerline’s expertise and point of view. I always come back from these conferences with an excitement to share new learnings with my team, an abundance of business cards and some type of reusable swag bag (somehow I always find room in my suitcase for swag).
It is so very important in our industry to continue to learn from each other and meet in person. It may seem old school, but it really is the key to building relationships and making meaningful connections!
This week I will be in Miami for PRNews’ Digital PR & Marketing Conference. Now, you may be saying to yourself, “Brittany, you are a redhead whose hair is easily frizzed and with fair skin that easily burns, why are you braving the elements in Miami?”
Or perhaps you’re thinking, “PR and digital marketing, playing nice together at the same conference?!”
You may even be asking yourself, “Isn’t Centerline a marketing agency, why are you concerned with PR??”
All are valid questions, particularly the one concerning my ginger hair and freckle-a-ble skin.
Reason #1 for Attending:
Find Miami influencers DJ Khaled, Pitbull or Will Smith. Okay maybe that isn’t actually number one in terms of importance.
Reason #2 for Attending:
John Lane, our Chief Strategy Officer, will be speaking in a session on Tuesday, June 7th on Visual Storytelling with Instagram alongside Lauren Cochran, Director, Interactive Marketing and New Media for the Miami Heat.
John and Lauren will discuss B2B and B2C brand strategies for posting, measuring and amplifying content through Instagram. Of course this is one of the sessions I’m most looking forward to attending (#humblebrag), but I’m also interested in learning various approaches to other digital communication aspects that relate to my role.
Attending sessions on working with influencers (frequently with small or nonexistent budgets), engaging in new channels like Snapchat and when to consider using paid elements within a campaign help keep us in the know professionally. We can then apply these learnings to our current marketing activities, ultimately telling even better stories, in the right place, at the right time.
Getting to see John speak and represent Centerline is awesome, both for me as an attendee and as a member of the Centerline Marketing Team (#TMT). It gives me the opportunity to share insights from his and other sessions through our social media channels and engage with people having like-minded conversations in person at the event as well as digitally.
As a Communications Manager, it’s my job to help shape and share stories. A large part of that is connecting audiences with storytellers – like executives and thought leaders – through speaking and engagement opportunities such as this conference.
Reason #3 for Attending:
I geek out at hearing what other people and brands are doing through all types of communications – marketing, social media, public relations, paid, sponsorship, launches, events and more. It’s so refreshing to hear that someone else shares a challenge you’ve experienced and it gives you the opportunity to learn from their approach and success stories.
The convergence of “traditional PR” and marketing is something that continues to fascinate me. Maybe I’m biased because I’ve been afforded the opportunity to practice both, but I’d bet that most marketing people have done PR without even knowing it, and vice versa. Does it really matter what we call it as long as we’re sufficiently meeting the goals of the task or project at hand? I think it’s awesome that an organization like PR News is putting on an event like this to help further bridge the gap, kudos PR News! I have a feeling I’ll have even more thoughts on this subject after the conference, so stay tuned!
John and I will be posting from our personal handles as well as Centerline’s accounts on Instagram (of course!), Twitter and Snapchat. Links to all of those here:
- @Centerline on Instagram; @Centerline on Twitter and Centerliners on Snapchat
- @johnvlane on Instagram; @johnvlane on Twitter and johnvlane on Snapchat
- @brit_kotary on Instagram and @brit_kotary on Twitter
- @MiamiHeat, @lcochran, @PRNews and #social16 on Twitter
I encourage you to follow and join the conversation!
Thank you to PR News for having us, we can’t wait! If you are also heading to the conference drop us a line on Instagram or Twitter, we’d love to say hello! Otherwise, outside of event hours, you can likely find me searching the shores of South Beach for DJ Khaled on his jetski…
A lifelong northerner, I began my career in agency public relations in Rochester, New York, later moving to New York City, working with a variety of technology and consumer brands from Xerox and IBM to Blackberry and KAYAK. I loved the fast-paced and entrepreneurial environment and learned so much about myself, client and people management, media relations and how to properly mail merge. Now a relocated northerner and wannabe southerner, I still love the pace, people and spirit of agency life in Raleigh. As Centerline’s Communications Manager, I get to help amplify the amazing content that we produce as an agency and thought leaders through events, media placement, relationships with influencers and social media.