Finding Your Local Voice: Showing Up For Local Voice SearchBy the end of this year, it’s estimated that there will be more than 30 million voice-first devices (like the Google Home and Amazon Echo) in US homes - and that doesn’t count mobile devices like phones and tablets that have other primary functions. That’s a lot of ways for potential customers to find out about your business.
Balancing SEO and Content for True OptimizationPage views are important, but are just one of many data sets that should be monitored and analyzed for insights about site performance. Taking a more holistic approach to optimization and expanding the focus beyond just search is not as daunting as it may seem. Many other important areas can see drastic improvement simply by focusing on one additional aspect: Content.
Hot, Live Content Action: How it Can Give Your Brand’s Visibility a LiftAs Google and the other search engines move away from SEO toward content strategy, companies that adapt early will reap the rewards of increased traffic. We hope these videos can help brand champions modify their inbound marketing methods in this time of transition.
Prepare for the Upcoming SEO Apocalypse: Content Strategy is NowMarch has brought an apocalyptic movement to the online world; Google is modifying its algorithms to regulate SEO to a purely foundational stance. Sites that are heavily optimized and backed by purchased, bulk backlinks will soon find themselves penalized at best - and de-indexed at worst.
Performance Boost: A Refresher on Speeding Up Your Web SitesThe Yahoo! Developer Network's Exceptional Performance team wrote a fairly famous article in the web designer and developer circles that offers up 35 best practices to make your web pages faster. This article, entitled simply, Best Practices for Speeding Up Your Web Site, offers a staggering statistic that 80% of the end-user's response time is spent at the front end of loading a page.
You can do wonders for your web site just by reviewing the best practices document side-by-side with your web site.
Making Web Promises They Can’t KeepHas your business ever been approached with guaranteed results: first in search engines results or a certain level of increased traffic? Anyone offering guaranteed web results should be someone you don't want to associate with. Run!
Seems counterintuitive? The web, by its very nature, is very dynamic and ultra-fluid. Anyone who can quickly affect your web site traffic or search engine ranking, can also make it plummet just as fast. Such swift changes can even get your web site banned when search engines catch wind of the exploiting loop holes.