Where We’ll Be: February/March 2017
Feb 7, 2017
It’s Conference Season, y’all!
This spring, we’ll be crisscrossing the country as we head to and from different conferences where we’ll be speaking, attending and working. Check out where we’ll be in February and March, and get in touch if we’re going to cross paths!
Chief Strategy & Marketing Officer John Lane will be speaking at the Georgia Marketing Summit in Atlanta, Georgia on February 15.
He’ll be on a panel, moderated by June Holder, Manager, Sustainability Communications at UPS, on B2B Marketing, specifically looking at how B2B companies are rapidly improving customer communication infrastructure, updating MarTech and executing on campaigns.
From there we’ll be headed to Las Vegas for IBM PartnerWorld, February 13-16!
Each year Centerline partners with the IBM Global Business Partner team to help create a range of dynamic event content for their annual PartnerWorld Leadership Conference (PWLC). The goal is to help IBM share their vision and empower one of their key channels — business partners — prepare for the year ahead and understand how to grow their business with cognitive solutions.
After a month spent traveling across the country, we’re glad to be ending the month right here in Raleigh, NC with the High Five Conference.
John Lane will be leading a breakout session – “How to Kick the Static Persona Habit and Create Ones You Can Actually Use” – on March 2. There are currently only 25 seats left at the conference, so if you’d like to attend, sign up here ASAP!
After a short break, we’re headed back to Vegas for the IBM Amplify Conference, March 20-22.
Amplify is IBM’s premier conference to illustrate how they are redefining customer engagement in the cognitive era. With that directive to not only tell but show Watson’s impact across marketing, eCommerce and supply chain, this year Centerline is helping to bring the Watson story and products to life in an immersive, interactive show floor experience.
Another Centerline crew will be in Vegas March 19-23 for IBM InterConnect.
We go to InterConnect every year to do a wide range of event support – including executive presentation creation, event opening videos, and booth exhibit experiences – to help support and drive the larger vision of IBM, and to help creative a connected brand and messaging experience throughout the conference.
Secondly, we also work with IBM to identify opportunities during the conference to capture content with customers to help creative valuable content that can live beyond the event. we also have our team on site, in addition to providing event support but to also be on the ground working with marketing executives, salespeople and customers to gain insight and provide better content for their digital marketing campaigns.
Will you be heading to any of these conferences? Hit us up on Twitter and let’s hang!