I’ve always been passionate about building strong relationships
Whether it’s acting as a strategic partner to a client or working with media and influencers, a solid relationship is the foundation to success.
Prior to joining Centerline, I was the marketing director at Defy Media, overseeing the overall strategy and execution of new game and site launches, as well as multi-million dollar media buys for well-know IAPs across the Defy Media Network. Before Defy, I spent nine years at Ignite Social Media, helping build new social promotions offerings and influencer networks, and co-creating Ignite’s sister company, Carusele. I pride myself on working with clients to establish ROI that goes well beyond simple impressions and engagements.
Throughout my career, I’ve been privileged to work with a ton of well-known brands like IBM, Procter & Gamble, Revlon, Microsoft, and Campbell’s Soup Company to name a few.
My aunt who once said to me, "no matter what, always ensure you can take care of yourself." My dad who taught me to have the strength to face any adversity; the confidence to fight for myself; the value of working your butt off and paving your own path; and the work ethic it takes to get there. Their collective advice and living examples certainly shaped the person I've become.
Triangle Go-To Spot
Umstead State Park and any other trail that allows me to escape the digital life, as well as any area golf courses. I’m a big fan of downtown Raleigh at night and wandering around the North Carolina Natural Science Museum. For food, I love the State Farmer’s Market and Brixx Woodfire Grill.
Proudest Career Moment
Launching a new company at the Brand Innovators Conference at SXSW. The company was an influencer marketing+media buy agency comprised of the 8,000+ influencer network I'd built over the course of seven years that ran on a platform established and created to match my own unique influencer marketing methodology.
Favorite Centerline Work
My favorite work at Centerline is the actual experience of seeing our work through from ideation through execution; the passion and gumption it takes from so many Centerliners to bring our work to fruition. That's my favorite.