Dan Self

Strategic Creative Director

A small town in Montana has a law that states

“worrying squirrels will not be tolerated.” That has nothing to do with what I do, but the image in my head of worrying squirrels makes me laugh every time I think of it.


My Credo: Curiosity didn’t kill the cat. Curiosity is a wonderful trait and should be fostered in others. Great ideas come from connecting with others, and I like to think I value imagination and a curious mind. I strive for a clear, concise, creative vision and then I work to articulate that vision to others.

Here at Centerline, we bring a narrative connective-tissue philosophy into play, every day. Story sharing is in our DNA, and we work to uncover the story, and then use it to deliver the perfect creative solution for the client…and scene.


Portland, Ore.

Biggest Influence

Eric Satie, Andy Goldsworthy, Jim Harrison, David James Duncan, and my 5th grade teacher Sister Kerrnin Mary who taught me the importance of art in our lives.

Triangle Go-To Spot

Peace Street Market - it's disguised as a 7-11, but with the best beer selection I've ever encountered.

Proudest Career Moment

So many! Really, I'm proud that I've been able to create and tell all kinds of stories for my entire career. And getting to direct Hal Holbrook in a series of spots was wonderful.

Favorite Centerline Work

We do damn good work, and I'm proud to now be part of that! I think my favorite so far has been a 10-day trip to Kenya to film for IBM.