David “Rock” Schafermeyer

Senior Art Director


When I first saw the opening credits of the movie “Se7en”

I knew wanted to be an animator. Since then, I’ve spent my career creating animations and motion graphics for corporate video, narrative film, television, web and interactive experiences. As one of the original Centerliners, I’ve spent more than 16 years honing my design style for clients like IBM while managing a multidisciplinary team of animators, editors, composers and 3D artists. I consider myself lucky to have found a career that lets me use my creativity. This industry is built on the unexpected, and my team lives for finding unconventional solutions for our clients’ communication challenges.

At home, I spend time improving my lifestyle by cooking and eating healthy foods. At Centerline, I continually push my team to raise the industry bar by building distinct, hardworking visual executions for video and multimedia projects with a focus on clean, precise design, and an emphasis on readability and dramatic motion.

Hometown

Charlotte, N.C.

Biggest Influence

My high school art teachers; my favorite college professor, Randy Akers.

Triangle Go-To Spot

My house, Centro, Oakwood Cafe, Buku

Proudest Career Moment

Seeing my animations play during the Carolina Hurricanes' playoff games.

Favorite Centerline Work

This is nearly impossible to pick from the thousands that I’ve touched, but I was really proud of the Progress Energy animations that played at PNC Arena and the IBM Mainframe50 project was pretty good. {edit note: "pretty good" is high praise coming from Rock.}